Director, Marketing Strategy & Operations

Director, Marketing Strategy & Operations

We are seeking a strategic, collaborative, and operationally minded leader to join a global marketing and events organization. The Director, Marketing Strategy & Operations will partner closely with senior marketing leadership on day-to-day business management, strategic planning, governance, and operational excellence across multiple marketing disciplines on a global scale.

This role serves as a key right-hand partner to marketing leadership, helping drive clarity, accountability, and coordination across a dynamic, fast-paced function. The ideal candidate combines strategic marketing insight, operational rigor, and strong relationship management skills and thrives in a performance-driven environment.

The position will work closely with broader business operations leadership to ensure alignment with organizational priorities and operational consistency across the enterprise.

Key Responsibilities

• Operationalize the organization's marketing strategy by translating strategic priorities into actionable plans, frameworks, and KPIs that drive consistent execution across regions and channels.
• Leverage research, audience insights, and competitive analysis to develop frameworks that support marketing positioning, content development, and go-to-market strategies.
• Support governance processes, ensuring disciplined planning, execution, and reporting across global marketing teams.

• Define operational processes and workflow optimization across marketing functions, driving efficiency, scalability, and best practices in campaign management, budget tracking, and resource allocation.
• Integrate AI-driven marketing technologies and platforms into workflows to improve efficiency, streamline execution, and enhance decision-making.
• Develop and maintain executive reporting dashboards, presentations, and business reviews.
• Manage budget-to-actual tracking for marketing initiatives, aligning investments with ROI objectives and business outcomes.
• Monitor performance metrics, CRM data integrity, and enablement tools to ensure data-driven decision-making and accountability.

• Identify, evaluate, and manage external agency and vendor relationships spanning creative services, research, consulting, and marketing technology partners.
• Serve as the primary point of contact for agency engagements related to key initiatives, coordinating stakeholder input and approvals to ensure alignment and timely execution.
• Negotiate contracts and scopes of work, ensuring value, accountability, and cost efficiency.
• Establish processes for ongoing evaluation of external partners to maintain high standards of delivery and innovation.
• Partner with internal stakeholders and external agencies to ensure cohesive execution and brand consistency across all channels.

• Serve as a trusted advisor and strategic partner to marketing leadership, providing insights on team effectiveness, operational progress, and organizational priorities.
• Collaborate across Marketing, Product, Communications, Finance, Human Resources, and other cross-functional teams to align initiatives and shared objectives.
• Build strong relationships throughout the organization to enhance collaboration and communication.
• Foster an inclusive, high-performance culture centered on partnership, accountability, and excellence.

Qualifications & Experience

• 7–10 years of experience in marketing strategy, operations, business management, or related functions.
• Strong understanding of financial services, investment management, asset management, or similarly regulated industries preferred.
• Demonstrated success leading operational processes, managing budgets, and implementing scalable systems.
• Experience managing agency and vendor relationships, including evaluation, contract negotiation, and performance management.
• Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong communication, analytical, and presentation skills; proficiency in PowerPoint, Excel, CRM systems, and marketing automation tools.
• High emotional intelligence, sound judgment, and discretion when handling confidential information.
• Entrepreneurial, resourceful, and hands-on approach with the ability to thrive in a lean, fast-paced environment.
• Collaborative, team-oriented mindset with a commitment to operational excellence and partnership.