Field Marketing Specialist

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in‑house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement‑free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED™ initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As we scale into new markets and deepen our presence in key states, we’re strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS). In this role, you will bridge the gap between execution and impact. The FMS role is designed to enhance in‑store performance, Paid Media ROI, and team management in our core market of Ohio. This position will be both in accounts, building strong relationships, and working remotely to push broader marketing efforts in the state. The role will be responsible for BFR management, KPI refinement, and cross‑functional alignment.

CORE JOB DUTIES

Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input Create meaningful monthly recaps with unique market insight shared with sales, brand, and field leads Drive consistency and high‑quality execution of in‑store and out‑of‑store activations Aggregate and analyze KPI data to identify trends by rep, market, and account Enforce territory support planning in your market(s) by activity and account tier, and type Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in‑store outcomes (menu presence, sell‑through, and revenue results) Identify high‑performing retail locations for future investment and retail media pilots Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Regional leadership Review meetings Share knowledge of wholesale retail ecosystems and competitor activity Provide retailer‑level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts Align with Sales, Trade, and Brand to support a holistic retail strategy Be an expert in state cannabis regulations

ADMINISTRATIVE RESPONSIBILITIES

Complete all administrative responsibilities in a timely and accurate manner Maintain proper records for all expense reports with receipts, and ensure they are completed on time Ensure BFRs submit timely and complete expense reports, field reports via Repsly, and Monthly Market recaps Manage storage units, inventory tracking, and distribution of field materials and trade assets Support onboarding and training of new BFRs within the assigned regions Maintain compliance with company SOPs, HR guidelines, and state‑level regulatory requirements Support internal audit readiness for KPI tracking by maintaining clean documentation of field activities Participate in region field team meetings and cross‑functional check‑ins with Sales, Brand, and Paid Media teams

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

Bachelor’s Degree or equivalent work experience 4–6 years of related industry or marketing experience Local travel ~50‑70% including occasional nights and weekends Knowledge of cannabis, trends, and industry preferred Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty Ability to coordinate efforts with distributor personnel including orders, delivery, and merchandising support Candidate must be familiar with on/off premise marketing initiatives Familiarity with local market trendsetting accounts Strong problem‑solving, time management, and organizational skills Skilled at multitasking with and ability to meet deadlines Computer literate with proficiency in Microsoft Office Suite Flexibility to support neighboring markets for Cresco Wholesale House of Brands

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical, dental and vision insurance, a 401(k) match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full‑time or part‑time roles, location, or position.

ADDITIONAL REQUIREMENTS

Must be 21 years of age or older to apply Must comply with all legal or company regulations for working in the industry The company does not offer employment‑based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time. Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

CALIFORNIA CONSUMER PRIVACY ACT NOTICE

Please read the California Employee Privacy Notice (“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting View email address on click.appcast.io. Reporting a scam: Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official‑looking email address or website, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name. Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages. We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs. If you are in doubt, please contact us at Report‑a‑View email address on click.appcast.io with questions. #J-18808-Ljbffr Sunnyside*