Marketing Specialist (Law Firm Experience)

Practice Group Marketing Specialist

We are conducting a search for a motivated Practice Group Marketing Specialist with over three years of experience in marketing or business development. A bachelor's degree in Journalism, Communications, Marketing or Business is a plus. And experience within a law firm, along with a deep understanding of the litigation practice area is highly desirable.

The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be a trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm's overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments.

Specific duties include, but are not limited to, the following:

Strategic Direction:

• In conjunction with the manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
• Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
• Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
• Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
• Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
• Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm

Practice Group Marketing Responsibilities:

• Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
• Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers
• Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
• Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm's Pitch & Proposal team
• Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsorships, client dinners, and related activities
• Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
• Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
• Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
• Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
• Other duties as assigned or required

What You'll Bring:

• 3+ years' experience in a marketing/business development-related field
• Bachelor's degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
• Experience in a law firm or professional services environment, with a working knowledge of professional services industries
• Depth of understanding of the litigation practice
• Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
• After orientation, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
• Available to work overtime, as required
• Ability to work with little direct supervision, in a highly-collaborative, fast-paced environment
• Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results
• Strong attention to detail
• Strong project management and organizational skills
• Ability to consistently meet deadlines
• Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
• Strong analytical and research skills
• Ability to master the use of complex marketing systems and to train others on these systems.
• Strong ability to function well as a team member and facilitator
• Exhibit intellectual curiosity and genuine enthusiasm for law firm marketing activities and goals.
• Excellent communication skills both written and verbal
• Ability to develop professional relationships with department members, attorneys and firm staff.
• Reliable and punctual