Marketing Specialist, Law Firm

Marketing Specialist, Law Firm Location: New York, New York Employment Type: Legal Job ID: 11386 Executive Alliance is pleased to represent our client who are a boutique NYC and Miami-based law firm. They are seeking a Marketing Specialist to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm's brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas. Note: This hybrid opportunity will be three (3) days per week with two (2) days remote, reporting into either firm HQ in lower Manhattan, New York, NY OR North Miami Beach, FL. Applicants outside of those areas will not be considered, this is NOT a remote opportunity. Key Responsibilities Support the development and execution of firmwide marketing and business development strategies Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies Manage and update website content through CMS platforms and assist with SEO optimization efforts Work with attorneys to prepare RFP responses, proposals, & client presentations Plan and execute firm-sponsored events, webinars, and client-facing initiatives Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn) Track marketing analytics and prepare reports on campaign performance and ROI Maintain marketing databases, contact lists, and CRM systems Monitor industry trends, competitor activity & emerging opportunities for growth. Qualifications Bachelor's degree in Marketing, Communications, Public Relations, or related field 13 years of marketing or business development experience, preferably within a law firm or professional services environment Strong writing, editing, and communication skills with high attention to detail Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp) Ability to manage multiple projects in a fast-paced, deadline-driven environment Professional demeanor and ability to interact effectively with attorneys and senior stakeholders Preferred Skills Experience with legal directory submissions and awards processes Familiarity with website CMS platforms and basic HTML Knowledge of SEO/SEM and digital marketing analytics tools Prior exposure to event planning or client engagement initiatives #J-18808-Ljbffr Executive Alliance