Sales Manager

Job Description

Job Description

Description:

Do you thrive on building relationships, creating exceptional experiences, and helping people find a place they are proud to call home? At Lakeside Manor, we believe retirement should be one of life's most rewarding chapters. Our vibrant Independent Living community empowers older adults to live independently while enjoying meaningful connections, engaging experiences, and exceptional service.

We're looking for an experienced, relationship-driven Sales Manager who is passionate about helping prospective residents and their families navigate the decision to join our community. This is a sales and leasing position for a consultative professional who enjoys connecting with people, guiding prospects through the leasing process, and contributing to occupancy and revenue goals.

The Sales Manager will work closely with the Executive Director to convert qualified leads into residents, deliver engaging tours, maintain an active sales pipeline, and ensure every prospective resident receives a thoughtful, personalized experience.

 

Drive Leasing & Occupancy Success

• Manage the day-to-day leasing process from initial inquiry through application, deposit, and move-in.
• Conduct engaging community tours and personalized consultations for prospective residents and their families.
• Build trust by understanding each prospect's needs, preferences, lifestyle goals, and decision-making process.
• Follow established sales and leasing strategies to meet individual and community occupancy goals.
• Effectively communicate pricing, floor plans, services, amenities, and lifestyle offerings.
• Identify opportunities to convert prospects and move them forward in the decision-making process.
• Partner with the Sales Director to support monthly occupancy and revenue objectives.

Build Strong Prospect Relationships

• Develop meaningful relationships with prospective residents, family members, and referral sources.
• Maintain consistent, personalized communication with prospects throughout their decision-making journey.
• Respond promptly and professionally to inquiries, calls, emails, and other prospect communications.
• Serve as a knowledgeable and welcoming ambassador for the community.
• Follow up with prospects after tours and other interactions to answer questions, address concerns, and encourage next steps.
• Maintain a high level of hospitality and professionalism in every prospect interaction.

Lead Management & Sales Execution

• Manage assigned leads within the CRM and ensure timely and consistent follow-up.
• Maintain accurate prospect information, activity notes, lead status, and next steps.
• Track and prioritize prospects based on their level of interest and readiness to move.
• Execute established follow-up campaigns and outreach activities.
• Collaborate with the Sales and Marketing team to identify strategies for improving lead conversion and closing opportunities.
• Maintain an organized pipeline and ensure no qualified prospect is overlooked.

Community Tours & Leasing Presentations

• Conduct professional, engaging tours tailored to each prospective resident and family.
• Highlight the community's lifestyle, amenities, services, programming, and value proposition.
• Customize presentations based on the prospect's individual needs and interests.
• Create a welcoming experience that helps prospects envision themselves as part of the community.
• Coordinate follow-up activities, applications, deposits, and other steps necessary to advance the leasing process.
• Partner with operations and other community departments to ensure a seamless transition from prospect to resident.

Marketing & Community Engagement

• Host open houses, educational events, resident referral events, and other lead-generation activities.
• Participate in community events and networking opportunities that support local awareness and prospect engagement.
• Assist with prospect communications, outreach campaigns, and marketing initiatives.
• Encourage satisfied residents and families to participate in appropriate referral and word-of-mouth activities.
• Maintain a strong understanding of the local competitive landscape and communicate relevant market observations to the Sales and Marketing team.

Deliver an Outstanding Customer Experience

• Provide compassionate, knowledgeable guidance to prospective residents and families throughout the leasing process.
• Approach each interaction with patience, empathy, professionalism, and genuine care.
• Address questions and concerns promptly and escalate issues appropriately.
• Ensure all prospect interactions reflect Lakeside Manor's commitment to hospitality and exceptional service.
• Work collaboratively with community team members to create a positive experience from first inquiry through move-in.

Requirements:

• Proven success in consultative sales, leasing, hospitality, real estate, healthcare, senior living, or another relationship-driven sales environment.
• Demonstrated ability to work toward and achieve measurable sales goals.
• Strong relationship-building and interpersonal skills.
• Excellent verbal, written, and presentation communication skills.
• Ability to conduct engaging sales presentations and community tours.
• Strong organizational skills and attention to detail.
• Ability to manage multiple prospects, priorities, and deadlines simultaneously.
• Demonstrated ability to proactively follow up and move prospects through a sales process.
• Self-motivated and comfortable working independently.
• Ability to work effectively as part of a community team.
• Proficiency with CRM systems and Microsoft Office.
• Genuine passion for serving older adults and their families.

Preferred

• Three or more years of successful sales or leasing experience.
• Experience in Independent Living, senior living, multifamily housing, hospitality, healthcare, real estate, or another relationship-based industry.
• Experience independently managing a sales pipeline from lead generation through close.
• Experience with Yardi CRM or similar sales/leasing management platforms.
• Bachelor's degree in Business, Marketing, Communications, Hospitality, or a related field, or equivalent professional experience.