Creative Marketing Specialist

Marketing SpecialistAt ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.This position is responsible for supporting the development and execution of marketing programs, with a focus on creative development, digital engagement, and brand experience. This role brings campaigns to life across digital and in-person channels through compelling content, design, and coordinated execution. Working closely with the marketing team, this individual will help support increased awareness and adoption in a fast-paced, high-growth environment.Essential FunctionsSupport and execute patient awareness and education campaigns across digital channels, including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, and lead nurturing initiatives.Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral.Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives.Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints.Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience.Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics.Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables.Assist in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and share suggestions to improve integrative tools.Interact with external vendors, designers, and agencies to support campaign and creative execution.Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness.Required/Preferred Education and ExperienceBachelor's Degree in Marketing or a related field (or equivalent work experience)2–4 years of experience in marketing, with a focus on digital marketing, content creation, or graphic designKnowledge, Skills and AbilitiesStrong creative skillset with experience in visual design and content development (Adobe Creative Suite or similar tools preferred)Working knowledge of social media platforms, digital marketing channels, and content best practicesFamiliarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms)Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environmentExcellent communication and collaboration skills, with a proactive and solutions-oriented mindsetHigh attention to detail and commitment to producing high-quality, on-brand workProficiency in Microsoft Office (PowerPoint, Word, Excel)Willingness to learn, take initiative, and contribute creatively to team successTravel RequirementsThis position has minimal travelPhysical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Standing - OccasionallyWalking - OccasionallySitting - ConstantlyTalking - OccasionallyHearing - OccasionallyRepetitive Motions - FrequentlyZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.