Senior Customer Marketing Manager

Senior Customer Marketing Manager

Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.

Our Values:

• Work Hard Together: Teamwork and collaboration are the foundation of our success
• Get Things Done: We prioritize action and efficiency for impactful results
• Go Above & Beyond: We tackle challenges proactively and always aim for excellence
• Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
• Satisfy & Empower Clients: We're committed to our clients' success

The Ecosystem & Customer Marketing team is Mirakl's relationship marketing engine. We grow Mirakl's market leadership by building, activating, and amplifying a world-class ecosystem of customers, partners, and influential external voices — so that every relationship in our network becomes a driver of awareness, advocacy, and pipeline demand and acceleration.

We are a strategic growth accelerator. We operate with extreme ownership, a solutions mindset, and a bias toward high-impact work. Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration.

We are looking for a Customer/Ecosystem Marketing Senior Manager to own and drive customer, partner, and influencer marketing across North America and Latin America. This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success — and one that requires both strong strategic thinking and extremely detailed execution instincts.

You will build authentic relationships with Mirakl's rapidly growing AMER customers, activate a network of strategic partners, and identify influential voices who can amplify Mirakl's market presence. You'll work closely with the global ecosystem team to bring Mirakl's platform value to life through the people and organizations that know it best.

Customer Marketing:

• Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
• Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
• Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
• Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one
• Develop and maintain the AMER customer story pipeline in collaboration with sales and business development — identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
• Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
• Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings

Partner Marketing:

• Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
• Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
• Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability

Influencer & Community Marketing:

• Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
• Develop programs that mobilize influential voices to amplify Mirakl's market presence organically
• Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)
• Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy

What You Bring:

• 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
• Proven track record of building relationships at scale — with customers, partners, or communities — and turning those relationships into measurable business impact
• Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
• Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
• Excellent written and verbal communication — you can write a compelling customer brief as easily as you can run an executive prep session
• Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
• Experience in SaaS, marketplace, or e-commerce technology is a strong plus
• Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus

What Success Looks Like:

• In your first 6 months, you will have:
• Built your internal stakeholder map and established relationships with key Sales, CS, and Alliances partners in AMER
• Audited the existing AMER customer advocate pool and identified the top gaps and opportunities
• Launched or re-activated at least three AMER partner co-marketing program
• Contributed customer voices (speakers, case studies, references) to at least three major AMER marketing program or event
• Established a clear AMER ecosystem marketing plan with defined KPIs aligned to awareness, advocacy, and pipeline acceleration

Why This Role, Why Now:

Mirakl is the global leader in marketplace and dropship technology, and our customer and partner ecosystem is one of our most powerful competitive differentiators. This role exists because that ecosystem in AMER is ready to be fully unleashed — and we're looking for the person to do it. You'll have the autonomy to build something meaningful, the support of a high-caliber global team, and direct exposure to some of the world's most recognized retail and commerce brands.

Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role. OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus). Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.

OTE Pay Range $135,000 — $171,000 USD