Director of Social Media

Role Description

We are seeking a bold, strategic, and culturally fluent Director of Social Media to lead the evolution of our social presence into a best-in-class brand and community engine. This role will own the vision, strategy, and execution across all social platforms—transforming how we engage audiences, tell stories, build community, and drive brand relevance in an increasingly dynamic digital landscape.

As the leader of Social Media, you will be responsible for significantly elevating our social strategy, expanding our presence across emerging and high-growth platforms, and creating a more modern, engaging, and community-centric approach to social engagement. You will oversee platform strategy, content programming, community engagement, social operations, and measurement—while partnering closely with Creative, Content, Brand, Communications, Customer Experience, and Growth teams to ensure social is fully integrated into the broader marketing ecosystem.

This is a highly visible leadership role for someone who deeply understands internet culture, audience behavior, platform evolution, and storytelling—and who can translate those insights into scalable strategies that drive meaningful engagement, affinity, and business impact.

What You’ll Do

• Own and Evolve the Social Media Vision & Strategy: Define and lead the overarching social media strategy across all platforms, transforming social from a publishing function into a community-driven growth engine aligned to brand, marketing, and business objectives. Establish clear channel strategies, audience segmentation approaches, platform goals, and success metrics across owned social properties.
• Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation.
• Elevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences.
• Lead Community Engagement & Audience Experience: Oversee proactive and reactive community engagement across all social channels, establishing best practices for moderation, response strategies, escalation management, and social care while fostering authentic audience connection, brand affinity, and customer trust.
• Build a High-Performing Social Media Organization: Lead, mentor, and scale a high-performing social media team while creating strong operational workflows, performance expectations, and a culture centered around creativity, experimentation, accountability, collaboration, and continuous learning. Partner with agencies, creators, influencers, and platform partners to extend capabilities and accelerate growth.
• Drive Measurement, Insights & Performance Optimization: Establish a modern social measurement framework focused on engagement, audience growth, sentiment, community health, brand impact, and conversion contribution. Translate insights into actionable recommendations through reporting, dashboards, social listening, trend monitoring, and competitive analysis to continuously optimize strategy and identify growth opportunities.

Qualifications

• 10+ years of experience in Social Media, Digital Marketing, Brand Marketing, or related fields, including leadership and people management experience.
• Proven success building and scaling social media programs for consumer-facing or high-growth brands in fast-paced environments.
• Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, X, YouTube, Reddit, Discord, and emerging channels, with strong understanding of platform strategy and audience engagement.
• Strong grasp of emerging platforms, internet trends, creator ecosystems, influencer partnerships, and evolving consumer behaviors.
• Exceptional storyteller with ability to translate brand strategy into compelling, platform-native content experiences and social storytelling best practices.
• Experience leading community engagement strategies, reactive social operations, and audience interaction programs at scale.
• Data-driven and analytically minded, with demonstrated success using social insights, performance analytics, listening tools, and community management platforms to drive strategy and business impact.
• Proven cross-functional leader with strong collaboration across Creative, Content, Brand, Communications, and Customer Experience teams; executive presence with ability to influence stakeholders at all levels.
• Bachelor’s degree required; advanced degree or relevant certifications a plus.

Salary Range

The salary range for this position is $139,000 - $225,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision.
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits.
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals.
• Vacation: All salaried employees are eligible for flexible time-off.
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays.
• Employee Discounts: Employees receive discounts on select grading services for approved submissions.
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs.
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities.