Director, Social Media Marketing

Role Description

Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts.

You’ll be the person with the clearest and most complete view of our social presence at any given moment—bringing together performance insights, cultural relevance, platform expertise, and creative thinking to help Starface stay ahead of where social is going, not just keep pace with it.

The right person for this role is:

• Deeply strategic but highly executional
• Creatively sharp without needing to own the creative itself
• Naturally collaborative
• Obsessed with online culture and platform evolution
• Skilled at turning insights into action
• Able to write strong briefs that inspire great work
• Capable of creating systems that make teams stronger

If you are a culturally fluent social strategist who thrives in fast-moving environments and loves building brands with real community impact, please keep reading!

Qualifications

• 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
• Experience at a brand known for strong social storytelling and cultural relevance
• Native understanding of TikTok and Instagram, including real-time platform behavior evolution
• Experience building social strategies and reporting frameworks from scratch
• Hands-on experience aligning organic and paid social teams
• Ability to write briefs that creatives want to use
• Comfortable thinking strategically and managing executional details
• Experience managing agencies and getting the best work from external partners
• Confident collaboration with creative leadership while respecting creative ownership
• Proactive, curious, collaborative, and excited by social culture

Requirements

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar ensuring every piece of content has a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward
• Partner closely with the creative team to ensure strategy enhances creativity
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations
• Maintain and grow Starface on TikTok and Instagram while identifying new platforms
• Build a feedback loop between organic and paid social
• Collaborate with paid media partners on content needs and performance insights
• Manage external agency partners for high-quality strategic output
• Monitor content performance and turn insights into actionable recommendations
• Stay informed on platform shifts, internet culture, creators, and competitive activity
• Lead, mentor, and support two direct reports

Benefits

• Compensation range of $140,000-$160,000 base depending on experience, plus bonus eligibility
• Access to high-quality health care options
• Access to a 401k with 5% employer match eligibility
• 4 weeks of vacation plus up to 20 paid holidays
• 12 weeks fully paid parental leave
• 5 days of pet-ernity leave for pet adoption
• Home office & internet supplement stipend
• Annual learning & development stipend
• Flexible Fridays and Summer Fridays
• Fully remote work environment
• ...and much, much more!