Director of Social Media

Director of Social Media

The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs. Job Description: The Department of Small Business Services seeks a dynamic and dedicated Director of Social Media to create engaging content and translate the agency's priorities into high-impact digital storytelling. This role will elevate the agency's services targeting small businesses, commercial corridors, jobseekers, and aspiring entrepreneurs across New York City and spotlight the agency's role in strengthening the local economy through compelling storytelling that builds our online presence and drives traffic to our services. The Director manages the agency's social media presence end-to-end, from strategic direction and daily content management to producing short- and long-form video series and managing influencer partnerships, and is expected to leverage fast-moving, high-visibility moments with sound judgment. This is a strategic and execution-heavy role for someone who is entrepreneurial and can operate as both a strategist and a creative producer. This role reports to the Chief of Staff and oversees a Creative Communications Specialist with strong skills in graphic design, multi-channel social media management, video production, and copyediting.

Specific Responsibilities:

• Content Strategy & Execution - Lead the agency's social media strategy across all platforms, translating agency priorities into culturally fluent, platform-native content
• Manage day-to-day content creation, scheduling, and engagement across the agency's social media channels and coordinate with City Hall digital and new media teams
• Monitor social and digital trends to identify and act on real-time storytelling opportunities, including rapid-response moments tied to breaking news or emerging public discourse
• Research and identify new digital platforms and new media opportunities the agency can leverage
• Video & Creative Partnerships - Produce recurring short- and long-form video series spotlighting small businesses, entrepreneurs, and agency success stories across New York City's five boroughs, overseeing the full production process from concept through final edit
• Build and manage relationships with local creators, influencers, and digital media outlets, securing partnerships for press conferences, campaign rollouts, and cultural moments
• Oversee the production of graphics and visual content supporting social media, press events, and other storytelling efforts
• Cross-Team Coordination - Coordinate closely with the Press Secretary and Communications Director to ensure alignment across social media, press, marketing, and advertising efforts
• Staff agency leadership at content shoots, creator engagements, and public-facing digital moments as needed
• Team Leadership & Performance - Supervise and mentor the Creative Communications Specialist, setting priorities and providing feedback on content and production work
• Use analytics and measurement tools to track performance across social media channels and creator partnerships, and identify high-performing formats and partnerships to scale
• Manage special projects as needed

Minimum Qualifications

1. A baccalaureate degree from an accredited college and three years of satisfactory full-time, experience in public relations, journalism or advertising; or 2. Education and/or experience equivalent to "1" above.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.