Social Media Community Manager

We are seeking a Social Media & Community Manager to lead day-to-day community engagement and social interaction across a portfolio of iconic beverage brands. This role will drive how brands participate in culture, conversations, and fandom across social platforms, ensuring every interaction feels authentic, timely, and aligned with brand voice. The ideal candidate is deeply immersed in social culture, understands audience behavior across platforms, and thrives in fast-paced, high-volume environments. This person will play a key role in strengthening community relationships, driving engagement, and helping brands show up in meaningful ways online. Key Responsibilities Community Engagement & Social Activation Lead proactive and reactive engagement across comments, DMs, mentions, and social conversations Develop platform-specific community engagement strategies aligned with audience behavior and brand goals Identify cultural moments and opportunities for brands to participate beyond owned content Build engagement frameworks that encourage participation, UGC, and brand advocacy Partner with Creative, Strategy, Brand, Influencer, PR, Legal, and Customer Care teams to support campaigns and activations Community Building & Advocacy Programs Execute fan engagement initiatives including gifting, product seeding, surprise-and-delight programs, and sampling campaigns Develop scalable workflows and best practices for community outreach and activation Turn high-impact fan interactions into shareable brand moments Support advocacy and influencer-related engagement initiatives across campaigns Brand Voice & Moderation Serve as a steward of brand voice across all social platforms Develop and maintain response guidelines, moderation standards, and engagement best practices Ensure all interactions remain brand-safe, consistent, and culturally relevant Social Insights & Optimization Monitor social sentiment, trends, and audience behavior across platforms Translate community insights into actionable recommendations for campaigns and rapid-response opportunities Use social listening and engagement tools to improve responsiveness and engagement quality Track KPIs related to sentiment, engagement, participation, and response performance Monitor and escalate sensitive or reputation-related interactions when necessary Partner with Legal, PR, Customer Care, and Brand teams to manage risk and ensure timely responses Protect brand trust through thoughtful and accurate communication Qualifications 5+ years of experience in community management, social media engagement, or audience strategy Experience managing high-volume social engagement for consumer brands Proven success executing gifting, advocacy, or product seeding programs Strong understanding of major and emerging social platforms Excellent written communication skills with strong brand voice instincts Experience with social listening, moderation, and community management tools Strong judgment and ability to navigate sensitive brand interactions Ideal Candidate Deeply connected to internet culture, trends, and online communities Passionate about audience engagement and building authentic brand relationships Quick-thinking, proactive, and highly collaborative Organized and detail-oriented while managing multiple workstreams Excited by the opportunity to shape how globally recognized brands engage with consumers in real time #J-18808-Ljbffr