Director of Sales and Marketing

Purpose

To manage the Marketing and Leasing functions within the community enabling it to reach and maintain an acceptable stabilization rate. The Marketing/Leasing Director shall carry out aggressive marketing and leasing activity resulting in an acceptable number of move-ins according to market conditions and agreed amount.

Essential Functions

Job Functions

• Assist with the development and implementation of a comprehensive and innovative marketing plan
• Meet and Exceed all Sales metrics regarding lead development, inquiries, and closing ratios
• Set and meet goals in consultation with the Executive Director and designated other community staff
• Maintain accurate and complete up to date Leasing and marketing records - Reporting, Daily activity in Vitals
• Maintain an appearance and grooming level to reflect our professional standards
• Prepare all contract documents accurately, completely and process in the proper manner
• Practice the highest standards of ethics, honesty and accuracy in describing our programs, policies and procedures
• Be current on industry trends and local competition. Update competitive analysis quarterly
• Maintain accurate and up to date unit inventory records
• Strive continuously to improve selling techniques and contribute to overall philosophy of our marketing programs
• Train all appropriate on-site staff in Leasing and Sales - Process any techniques
• Monitor daily that all rooms are in "ready condition" to show timely follow-up on every lead
• Initiate and follow through on all apartment modification requests
• Ensure that related marketing expenses are within budget
• Develop and implement a sound community awareness program (churches, groups, organizations, civic leaders, etc.)
• Review and approve all marketing bills to be paid
• .Assist with the placement and development of local advertising
• Participate as a Manager on Duty during assigned week-ends
• Any other tasks, assignments, projects or requests as deemed by management
• Responsible for coordination of new move-ins
• Assist with the placement and development of local advertising

Qualifications

• Must be 21 years of age or older
• Must read, write, speak and understand English
• Computer literate
• Knowledgeable of applicable state regulations
• Previous sales or leasing experience
• Patience, tact, enthusiasm and positive attitude toward the elderly
• Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds
• Must be able to squat, reach and stretch without distress. Must be able to tolerate extended periods walking, standing
• Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds
• Must be able to squat, reach, and stretch without distress. Must be able to tolerate extended periods walking, standing