Senior Manager, Omnichannel Engagement Lead

The PositionWhy GenentechWe’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transformingsociety.About this Marketing RoleThis Senior Manager, Omnichannel Engagement Lead role is integral to successfully delivering the digital marketing vision. The Digital Marketing Office (DMO), led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating four key specializations, including omnichannel activation. The candidate in this role will report to the Head of Media & Innovation and lead engagement with the entire marketing organization on all elements of omnichannel activation. This candidate will also work closely with the Activation lead for Strategy & Insights on related end-to-end campaign processes, orchestration, and activation. The candidate will collaborate with functional partners in Digital, Data & Analytics and our media agency to help embed technologies and best practices for omnichannel activation—the synchronization of paid, owned, and in-person communications—into our marketing organization.Key Job ResponsibilitiesLead engagement with the marketing organization on all topics relative to omnichannel activation – this includes regular small group meetings, one-on-one coaching, open office hours and large group training sessions and incubatorsSteward owned channel capability enhancements (email, web, mobile/SMS) through to the marketing organization; work in close collaboration with our technology product teams to enhance our tools based on collected feedback from the marketing organizationGuide and coach marketers through both the annual tactical planning and ongoing campaign execution planning (CEP) process, including marketing campaign design and customer journey orchestrationRemain up-to-date on rapidly changing technologies and the vendor landscape as omnichannel activation (encompassing paid, owned, and in-person channel communication) advances to become fully automated through AIDemonstrating deep experience in owned channel and paid media management, expertly articulate the value propositions of, and risks associated with, fully automating marketing engagement with healthcare providers, patients, caregivers, and payersGather and translate business requirements from across the marketing organization for enhancements to omnichannel engagement (e.g. dynamic content optimization, AI-enhanced audience composition, targeting, message sequencing, and frequency)Field all questions, concerns, and training needs from marketers as the first point of contact for omnichannel engagement; troubleshoot process challenges in collaboration with the Media Process Architect & Omnichannel Enablement LeadWork in close support of the Activation Leads for Omnichannel and Strategy & Insights, executing critical functions within the product operating modelReport to executive leaders on the progress, successes and challenges of embedding omnichannel technologies and best practices into the marketing organizationCompose key performance indicators relative to individual owned channels, as well as the synchronization of paid and owned communications through automation platforms, and regularly evaluate organization-wide success according to those metricsSkills and CompetenciesExpertise in paid and owned media channels, as well as automation platforms to synchronize communications across those channelsKnowledge of the healthcare ecosystem including policy, the regulatory environment and each customer type (e.g. HCPs, patients, payers, distributors)Knowledge of digital measurement tools and methodologies, including multi-touch attribution and marketing mix modelingAbility to influence and inspire individuals and teams across the Commercial, Medical and Government Affairs (CMG) network, from front-line employees to the executive levelBreadth of experience in digital marketing, digital media including the vendor landscapeAbility to flex and thrive in an ambiguous environment undergoing transformational changeStrong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies and tacticsAdaptive thinking and a strong, critical mindsetStrong business acumen and presentation skillsHighly proficient at project planning, budgeting, and oversightForward-thinking and adaptable to dynamic situationsExcellent interpersonal, leadership, and communication skillsWho You Are:Minimum Candidate Qualifications & ExperienceBachelor's degreeTwo years of marketing experience or one year of marketing experience; 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)Experience in digital marketing, brand marketing, data analytics, or martech roles with responsibilities related to marketing automation or journey orchestrationExperience using marketing analytics tools (e.g., web analytics, advertising platforms, BI tools, MMM) to pull and review dataExperience engaging media, data and technology providers to drive value for a performance marketing organizationExperience leading large-scale marketing technology rollout, training, and adoptionPreferred:MBA or other related graduate-level degree preferredExperience in the pharmaceutical, biotech, or other regulated industriesProven track record in creating strategic recommendations that drive impactHands-on experience with performance marketing tools including programmatic media buying platforms (Facebook Ads Manager, Google DV 360, TheTradeDesk), marketing automation (Salesforce Marketing Cloud, Marketo) and/or web analytics platforms (Google Analytics, Adobe Analytics)Knowledge of, or hands-on experience with, owned channel communications (email, web, mobile/SMS)Demonstrated ability to translate data from performance reports into actionable insights for marketing teamsUnderstanding of performance measurement for automation of paid, owned and in-person marketing communicationsExperience in developing training materials or supporting others in learning new analytical tools or processesLocationThis position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.Relocation assistance is not available for this posting.The expected salary range for this position based on the primary location of CA is $155,200 - $288,200. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.BenefitsGenentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.Job SummaryJob number: 202604-110600Date posted : 2026-08-14Profession: Commercial, Sales & MarketingEmployment type: Full time