TikTok Shop Specialist
Hawkeye Search Group
TikTok Shop Specialist New York City | In-Office Mon-Thurs A fast-growing brand accelerator is hiring a TikTok Shop Specialist to help drive growth across their portfolio of brands. This role is at the forefront of TikTok commerce-managing storefronts, overseeing creator communities, running paid ads, and driving campaigns that convert. This role is ideal for a candidate with hands-on experience in TikTok Shop, influencer marketing, UGC strategy, and TikTok paid ads.
Responsibilities:
Responsibilities:
- Manage and optimize TikTok Shop storefronts across multiple brands
- Plan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads)
- Oversee UGC strategy-source, review, and deploy content to support paid, organic, and affiliate growth
- Host and support TikTok Shop live sessions to drive conversions and affiliate engagement
- Oversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignment
- Manage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teams
- Work with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performance
- Plan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform features
- Analyze performance data, creator metrics, and campaign ROI to continuously improve strategy
- 2-4 years of hands-on experience with TikTok Shop and creator management
- Strong understanding of short-form content, UGC, and TikTok trends
- Experience running livestreams and supporting live selling activations
- Skilled in campaign planning, creator outreach, and relationship management
- Experience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metrics
- Comfortable engaging and managing creator communities across group chats and online forums
- Highly organized, collaborative, and results-oriented with a pulse on what's working on the platform
Vacancy posted 1 day ago
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