Marketing Specialist

Job Description

Job Description

A Well-respected personal injury law firm seeks an enthusiastic, creative, and detail-oriented Marketing Specialist. As Marketing Specialist, you will play a vital role in implementing strategies that resonate with our target audiences, enhance our brand identity and image, and elevate the firm's presence in the legal field.

Key Responsibilities:

• Implement marketing and communications activities according to marketing plans
• Develop and curate engaging and informative content in the brand voice for various marketing channels, including social media, website, and blog posts
• Create marketing collateral, stationery, ads and profiles for trade publications
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvements
• Work with Partners, assist with the maintenance of the firm’s website including content and digital strategy and updates, ensuring a consistent and engaging online presence
• Maintain digital presence, including local listings, directories, and ads
• Manage Google Ads, and adjust AdWords as needed
• Support the gathering of client reviews and testimonials, and the development of case studies
• Develop a deep understanding of our target audiences and market trends to inform brand strategy
• Conduct competitor analysis to identify trends and opportunities for differentiation
• Analyze firm performance and develop ideas for new marketing opportunities that align with firm and marketing strategies
• Maintain the firm’s brand across all applications using established guidelines
• Coordinate sponsorship of and participation in charitable, community, and industry events
• Additional responsibilities as required to meet the needs of the business

Qualifications:

• Bachelor's Degree in Marketing, Communications, or a related field, Google IT platform Certified
• 2 to 4 years of marketing experience, preferably in a professional services organization; legal industry experience a plus
• Excellent written and verbal communications skills, including superb attention to grammar, spelling and vocabulary
• Analytical mindset with the ability to interpret data and draw actionable insights
• Clear understanding of emerging tools and trends in marketing, digital communications and social media
• Detail-oriented with the ability handle changing priorities with finesse, juggle multiple tasks, and manage time well
• Self-motivated and able to work with minimal direction
• Flexibility to work additional hours as necessary