Marketing Specialist, Sales Enablement

Marketing Specialist, Sales Enablement

Essential job responsibilities include but are not limited to:

• Supports and demonstrates IMA's core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates
• A member of the IMA marketing team, with a specialized focus and expertise on Employee Benefits
• Identifies marketing opportunities for Employee Benefits programs and thought leadership, with a focus on Shared Services experts. Responsible by creating meaningful and actionable content across multiple formats and distribution platforms
• Responsible for researching, writing, and developing supporting content for web, internal and sales collateral, advertising, and email campaigns to support lead generation and client retention
• Helps to establish and maintain consistent brand image throughout Employee Benefits product lines, promotional materials, and event messaging, both internal and externally facing
• Plans the launch of new offerings and manages the cross-functional implementation of the plan
• Acts as a point of contact for questions on Employee Benefits marketing and communications materials
• Responsible for the marketing of Employee Benefits events through branding, communication plan and execution to drive attendance, creation of promotional and event materials, and internal awareness
• Collaborates with internal and external creative, branding, and print production resources as appropriate

Required experience and skills include but are not limited to:

• 3-5 years of similar experience
• Bachelor's degree or equivalent experience
• Treats clients, company personnel, and associates with respect and courtesy
• Exceptional interpersonal skills for both internal and external clients, ready to assist clients and teams as needed
• High degree of tact, diplomacy, and ability to maintain confidentiality
• Ability to lead and motivate those around them
• Advanced Microsoft Office Suite skills
• Strong reasoning skills and the ability to analyze and interpret data and needs

Required experience and skills (continued):

• Communicates clearly and concisely, including both oral and written
• Demonstrates commitment to work through projects to completion, on time and on budget
• Strong organizational skills, including the prioritization and management of multiple projects with competing deadlines
• Strong delegation skills

Competencies & traits:

• Curiosity
• Communicating
• Agility/Flexibility
• Self-Direction
• Interpersonal skills
• Technology

Compensation & benefits

Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following: Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Well-Being Stipend, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate's geographic location, prior relevant experience, and their knowledge, skills, and abilities.

*These benefits do not apply to internship roles.

Why join IMA?

We've built a reputation for putting our associates first

What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It's this unique ownership business model that makes working at IMA so appealing.

We work in teams. We sell in teams. We win and prosper as a team

We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we're big enough to write business all over the world and small enough to implement your ideas quickly.

We are recognized nationally as a leader in our industry

• 2020-2023 Business Insurance Magazine Best Places to Work in Insurance
• 2023 Inc. Magazine's Best Workplaces
• 2023 Denver Business Journal's Best Places to Work
• 2022-2023 Connecticut Top Work Places
• 2021-2023 Inc. 5000's List of Fastest Growing Companies
• 2019-2022 Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies
• 2022-2023 Kansas City Business Journal's Best Places to Work
• 2021-2023 Charlotte Business Journal's Best Places to Work
• 2021-2023 Los Angeles Business Journal's Best Places to Work
• 2021-2023 The Salt Lake City Tribune Top Work Places
• 2021-2022 Puget Sound Business Journal's Washington's Best Workplaces
• 2021-2022 Wichita Business Journal's Best Places to Work, #1 in extra-large category
• 2021 Dallas Business Journal's Best Places to Work
• 2021 Alaska Journal of Commerce's Best Workplaces in Alaska

This job description is not a complete statement of all duties and responsibilities comprising this position.

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.