Senior Marketing Analyst

Senior Marketing Analyst

Cyprus or Remote Marketing

We are looking for a Marketing Analyst to own the intersection of CRM analytics and growth data across Muse Group's product ecosystem.

This is a role for someone who thinks in models, not just dashboards — someone who can build Marketing Mix Models, architect social analytics pipelines, and bring statistical rigour to complex questions. You will be a part of the Marketing Team and will partner closely with other relevant teams and stakeholders including CRM, Product and Content teams.

What is in it for you?

• Full ownership from day one — build the analytics infrastructure for marketing attribution, social performance, and campaign modelling, rather than inheriting someone else's half-finished stack.
• Real breadth — your scope covers CRM analytics, paid and organic growth, offline/online event modelling, and social targets. No two weeks look the same.
• People First, AI Fuelled environment — we actively use and build with LLMs across the business. You will be expected to, and empowered to, automate and augment your own workflows.

We are actively integrating AI automation into relevant areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience.

Key responsibilities

• Deep dive into marketing data, build attribution models, research new markets
• Build CRM measurement framework from scratch across multiple audiences (B2B/B2C) and CRM-tools
• Build marketing mix models for offline and online events revenue impact estimation
• Build social analytics from scratch, build models for targets for social posts
• Perform comprehensive data analysis and develop insightful dashboards summarizing data for marketing team
• Help Marketing team to find growth points
• Develop tools and analyses to aid decision-making regarding product initiative prioritization
• Collaborate with the backlog, prioritizing hypotheses based on predicted impact
• Actively participate in project work by helping to formulate hypotheses and detailing logic and events to provide insights and new knowledge
• Work closely with team members to implement and launch experiments successfully
• Foster collaboration with engineers, product managers, and partners to address user-centric data problems effectively
• Share knowledge and promote standard methodologies, fostering team improvement through mentorship and constructive accountability
• Leverage LLMs to automate and optimize key processes, reports and marketing decision making

Required experience

• Minimum 5 years of experience as a Marketing Analyst
• Understanding of marketing-specific data and tools: attribution, metrics/KPIs, GA4, Google Ads, Meta Business Manager, HubSpot
• Experience in building complex marketing analytic frameworks for multiple products, channels, audiences (B2B/B2C) and goals
• Experience in Social Media, Brand, CRM and Digital Marketing analytics
• Experience in building MMMs and Attribution models
• Proficiency in SQL (any dialect), with familiarity with Clickhouse being advantageous
• Proficiency in Python/R, including basic statistical, data engineering, and visualization libraries (or experience with other programming languages)
• Proficiency in LLMs like Claude or Perplexity, including experience with building AI agents
• Strong grasp of math, probability theory, and mathematical statistics, including practical experience conducting A/B tests and hypothesis testing
• Experience with BI tools and ETL tools (e.g., Airflow)
• Excellent communication skills, capable of collaborating and maintaining relationships with both business and technical teams
• Product-oriented mindset with strong task-setting, planning, hypothesis generation, and project management abilities
• Fluent in written and spoken English (B2 level or higher)

Nice to have

• Experience with on/off-line Event measurement
• Experience in marketing automation

Muse Group empowers music makers

We create the world's most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.

We're an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.