Senior Marketing Analytics Analyst (Remote)
Kohl's
About the RoleAs a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.What You’ll DoReview standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needsConsult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisionsDevelop end-to-end project timelines for analysis deliveriesIdentify and collect primary and secondary data variables to holistically answer business questionsMaintain a deep understanding of the structure and location of various data sources to be utilizedIndependently pull and manipulate data to determine results and develop data visualizations into relevant conclusionsIdentify and set up processes for data quality checksLead in the setup and data pull for analyzing various marketing programs, including A/B TestingReview relevant data sets and analyses to develop detailed insights and implications for strategy and decisionsOrganize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisionsAdditional tasks may be assigned What Skills You HaveRequiredBachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences3+ years of analytics and insights experience, particularly customerAdvanced SQL and/or SAS skillsModeling experienceStrong communication and presentation skillsExperience presenting complex data analysesExperience with data visualization tools (i.e. Tableau, Data Studio)Experience with Google Cloud Platform services and other big data technologiesPreferredMaster’s Degree or equivalentRetail knowledgeJob SummaryJob number: R475409Profession: Marketing, eComm & Creative
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