Brand Manager

Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing Responsibilities Partner with cross-functional teams to elevate patient experience and drive engagement across the PI/CIDP patient journey. Develop, execute, measure, and optimize patient-facing, direct-to-consumer initiatives. Build credibility in PI/CIDP communities; establish relationships with patient advocacy groups and collaborate with field teams for physician/patient engagement. Develop patient-centric marketing campaigns aligned to brand strategy. Create promotional tactics/materials; manage creative briefs and agency execution. Route promotional assets through medical, legal, and regulatory review/approval. Use patient insights, market research, and performance data to make actionable recommendations. Manage agency relationships and ensure compliance with policies, standards, timelines, and budgets. Lead brand planning workstreams from ideation through execution and performance measurement. Ensure initiatives align with compliance, legal, and regulatory requirements. Collaborate with Sales, Omnichannel, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights, Competitive Intelligence, and Communications. Manage budgets; contribute to primary market research (study design, discussion guides, fieldwork observation, and insight synthesis). Qualifications Bachelor’s degree required; Master’s or MBA preferred. 5-7 years in sales, marketing, or related commercial roles in pharma/healthcare. Strong project management; ability to manage multiple priorities. Marketing strategy/tactic design experience; clear communication to internal/external partners. Data/analytics/insights to inform decisions and optimize performance. Accountability; influence without authority; collaborative, results-oriented. Desired Experience at a commercial pharmaceutical organization. Experience using AI tools to drive efficiency/innovation. Benefits (if eligible) Medical/dental/vision 401(k) match disability basic life tuition reimbursement paid volunteer time off holidays well-being up to 80 hours sick time up to 120 hours paid vacation short/long-term incentives may apply #J-18808-Ljbffr