Assistant Director of Marketing

The Assistant Director of Marketing is a results-oriented member of Heartshare's External Affairs team, responsible for driving audience engagement, donor acquisition, and brand visibility through integrated marketing strategies. This role oversees a portfolio spanning email marketing, website management, special events marketing, fundraising campaigns, and advertising - serving both the agency at large and State Street Healing, Heartshare's mental health clinic. The ideal candidate is a strategic thinker and skilled executor who brings marketing planning expertise, a donor-centric mindset, and the ability to manage multiple campaigns simultaneously with measurable outcomes.

Essential Functions and Primary Responsibilities

Email Marketing

• Develop and execute email marketing strategies across donor, client, and community audiences, including e-newsletters, fundraising appeals, and event invitations.
• Manage and grow Heartshare's email lists, ensuring data hygiene, segmentation, and compliance with best practices.
• Monitor email performance metrics and continuously optimize for open rates, click-through, and conversion.

Events Marketing

• Partner with the Special Events team to project manage marketing components for Heartshare's signature events, including annual galas and other fundraising events.
• Develop and execute event marketing plans encompassing email, website, print collateral, environmental graphics, and outreach strategies to drive attendance and revenue.

Campaign Management

• Partner with the VP of Strategic Communications to plan and execute integrated fundraising appeals, including year-end giving campaigns, Giving Tuesday, and other direct-response fundraising initiatives.
• Develop and execute marketing campaigns for State Street Healing, Heartshare's mental health clinic, including awareness, referral, and community outreach efforts tailored to the clinic's target audiences.
• Manage campaign timelines, budgets, and performance tracking, providing regular reporting to the VP of Strategic Communications.

Website Management

• Oversee Heartshare's website, ensuring content is current, accurate, and optimized for user experience and search.
• Partner with programs and external affairs staff to maintain up-to-date program pages, event listings, donation pathways, and clinic information.
• Coordinate with external web vendors or developers as needed for maintenance, updates, and enhancements.

Paid Media & Advertising

• Manage Heartshare's paid media strategy across digital and traditional channels, including Google Ad Grants, Meta advertising, out-of-home, hyperlocal media, and other relevant platforms.
• Develop and optimize ad campaigns to support clinic referrals, brand awareness, and other organizational priorities.
• Track and report on paid media performance, ensuring efficient use of budget.

• Bachelor's degree or equivalent experience.
• 5+ years of progressive marketing experience; experience in a nonprofit or mission-based organization a plus.
• Demonstrated experience managing email marketing platforms (e.g., Mailchimp) and maintaining segmented contact lists.
• Proven track record planning and executing marketing strategies for fundraising campaigns and special events; experience marketing healthcare or clinical services is a plus.
• Familiarity with website content management systems (e.g., Webflow, WordPress) and basic understanding of SEO principles.
• Experience managing Google Ad Grants and paid social media advertising (directly or through a vendor), with strong knowledge of digital advertising best practices.
• Strong project management skills with the ability to oversee multiple campaigns, budgets, and deadlines simultaneously.
• Proficiency with marketing analytics tools and comfort translating data into actionable strategy.
• A commitment to Heartshare's mission and the communities we support.

Physical Demands and Travel Requirements

• Constantly required to exchange accurate information
• Constantly operates a computer and other office tools
• Frequently remains in a stationary position
• Occasionally moves about inside an office
• Occasionally moves office equipment weighing up to 25 pounds
• May occasionally travel to program sites and for agency events

Work Environment and Schedule

• The External Affairs team currently operates on a hybrid work model, with three days in-person and two days remote per week (with flexibility as needed for special donor or program events).
• Professional office environment with a balance of independent work and cross-functional collaboration.
• Dynamic human services environment serving diverse populations with a strong focus on compassion, flexibility, and responsiveness.
• Trauma-informed and client-centered workplace requiring adaptability, professionalism, and teamwork.
• Community-based setting with frequent collaboration across multidisciplinary teams and external partners.

Benefits

At HeartShare we offer a comprehensive benefit package based on full-time/part-time status. You can expect:

• Rewarding Work in a team environment.
• Paid vacation, sick, personal days, and holidays.
• 403(B) retirement plans with employer contribution.
• Health, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care, Medical, Parking, and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount
• Verizon Wireless Discount.
• BJs Membership discount.
• Discounts on Broadway tickets, movie tickets, theme parks, sporting events, gift certificates & more

HeartShare is an Equal Opportunity Employer (EOE). If you need to request accommodation during the recruiting process, please reach out to View email address on click.appcast.io.


About Heartshare

Who WE ARE:

For over 150 years, Heartshare has been dedicated to championing and empowering New Yorkers society has too often overlooked and underestimated.

To learn more about HeartShare, please visit our website at or Follow us on Twitter LinkedIn YouTube Instagram Facebook

HeartShare Human Services of New York Homepage

HeartShare Human Services of New York nurtures and empowers children and adults with intellectual and developmental disabilities.