Social Media Strategy Consultant TX

Background Informed by lessons learned as the world’s largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems. Consultant Scope Develop social media strategy to establish a presence, reach key audiences, build engagement and grow brand visibility of CG-USA Texas programming. In collaboration with Texas team members, develop a 6 and 12 month implementation plan, including messaging arc, storyline and content scheduling, a possible ad campaign, and monitoring for key platforms that may include Youtube, Facebook, TikTok, and Instagram. Over the course of launch and implementation, support the Texas team in creating/finalizing content, fostering a community, tracking and analyzing social media performance, optimizing strategy based on insights. Qualifications Professional background in Strategic Communications, Marketing Demonstrated experience building social media strategies Deep familiarity with Texas media markets and audiences Experience in building successful strategic communications campaigns or brand launch Experience in communications in advocacy, democracy, civic mobilization or other related fields is strongly desired. Ability to develop content to broad base of Texas audiences, including Spanish-speaking communities Knowledge of current social media trends, emerging formats, etc. Situational analysis of current social media presence and competitor landscape Social media strategy, including platform recommendations, target audiences, and objectives Messaging arc and key storylines 6-month implementation plan with content calendar 12-month implementation plan with content calendar Ad campaign recommendation Monitoring and evaluation framework Finalized/reviewed content on an ongoing basis Community management guidance or support Monthly performance reports with recommendations for optimization Final report with recommendations for continued execution Schedule for performance The assignment is structured in two phases: (1) Strategy and Implementation Plan Development — estimated at 18–20 working days over 1–2 months; and (2) Implementation Support — up to 10 working days per month over 7 months, focused on advisory support, content/performance review, and troubleshooting as the project team executes the strategy. Contact Info: Please reach out to Program Manager Johandra Delgado for questions about this opportunity View email address on click.appcast.io Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Sfcg