Strategic Marketing Lead

Role Description

Most marketing leaders inherit a playbook. This one gets to write and run it. The motion is enterprise B2B—longer cycles, multiple stakeholders, relationships that close deals. Your primary segment is mid-market accounting firms adopting Meridian, the AI operating system Pilot developed for accounting firms.

Meridian is a sub-brand of Pilot, built specifically for firms that want to run their clients' books on agentic AI to fundamentally change their firms’ unit economics and service delivery model. Your job is to take that trust to market and turn it into pipeline at scale.

This role is built for a senior marketer who wants to operate as a high-leverage individual contributor. You're looking to build the programs, write the messaging, and own the pipeline yourself, with shared specialists to make you faster. You'll also partner closely with our Franchisor motion and our Partner Marketing & Events function.

You'll report to the VP of Marketing and work with a shared team of senior specialists across lifecycle marketing, marketing operations, product marketing, content, and partner marketing. The marketing team has grown 3x in the last year and comprises a group of senior channel experts.

What You'll Own

• Segment strategy and execution.
• Pipeline.
• Messaging.

What Success Looks Like in Year 1

• A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market.
• Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number.
• Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure.
• Working relationships with the Franchise IC and the Partner Marketing & Events Lead.
• Direction set for year 2, including team shape.

Qualifications

• 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments.
• Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics.
• Experience partnering closely with sales leadership on account prioritization and pipeline goals.
• AI-fluent in your own workflow.
• Comfortable operating as a senior IC.
• Open to managing one or two senior ICs if the coaching fit develops.
• Writes and communicates clearly.

Benefits

• Flexible vacation/time-off policy.
• All federal holidays are observed.
• Competitive benefits package including additional wellness benefits.
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks.
• 401(k) plan.
• The base pay range target for the role is $127K - $250K in most remote locations, and between $159K - $250K in San Francisco, CA and New York City, NY.