Strategic Education Marketing Lead

Job Description

Job Description

Who We Are

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades. Bolstered by our International Dermal Institute – the apex of post-graduate skin and body therapy training – we are on an exhilarating journey of expansion. And you could be a part of this adventure!

We are seeking a Strategic Education Marketing Lead to own the marketing strategy and execution for our education programs and drive measurable growth in account engagement across our professional business

What You’ll Do

This is a high-impact, ownership-focused role within the Education department. As the dedicated strategic marketing lead for Education, you will be responsible for developing and executing strategies that increase participation across our training programs and workshops.

You will leverage audience segmentation, marketing automation, customer journey development, and data-driven optimization to improve participation and retention across a diverse portfolio of educational offerings.

Key Responsibilities:

Education Marketing Strategy & Ownership

• Own the end-to-end marketing strategy and execution for all education programs, workshops, and training initiatives, leveraging data, segmentation, and performance insights to shape strategy, drive decision-making, and optimize results.
• Develop campaigns that drive participation and support business growth objectives.
• Utilize data and insights to continuously optimize performance and engagement.

Account Engagement Lifecycle Marketing

• Develop segmented customer journeys for new, inactive, and active accounts.
• Build automated marketing workflows and nurture campaigns.
• Create targeted messaging and campaigns based on audience behaviors and needs.
• Develop and maintain customer-facing education catalogs and promotional materials.

Strategic Alignment

• Align education marketing initiatives with broader corporate and professional marketing campaigns.
• Translate enterprise marketing priorities into education specific strategies that drive enrollment and engagement

Cross-Functional Collaboration

• Build strong relationships across Education Operations, District Education Managers, and Professional Marketing teams to gather insights, identify opportunities, and ensure alignment.
• Support workshop launches, promotional calendars, and enrollment initiatives.
• Leverage field feedback and account insights to strengthen messaging and improve conversion.

Campaign Execution & Optimization

• Execute integrated campaigns across email, web, social media, and events.
• Manage audience segmentation and customer journey development.
• Conduct testing and optimization to improve campaign effectiveness and engagement

Performance & Analytics

• Track key metrics including participating accounts, new account activation, re-engagement, and repeat attendance.
• Analyze audience and course performance data to identify trends and opportunities for growth.

What You’ll Bring

Key Qualifications:

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

Education and/or Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 2–5 years of marketing experience, preferably within education, beauty, aesthetics, wellness, or a related industry
• Experience executing digital marketing campaigns across email, web, social media, and marketing automation platforms
• Experience developing customer segmentation and automated lifecycle marketing programs
• Familiarity with CRM systems, Klaviyo, marketing automation tools, Wrike, Power BI, or similar platforms
• Proficiency in Microsoft Office Suite

Key Skills and Abilities:

• Exceptional interpersonal and communication skills with a proven ability to build relationships across diverse teams.
• Strong ownership mindset with accountability for results.
• Ability to work independently and build structure in a fast-paced environment
• Experience with audience segmentation and targeted marketing
• Data-driven decision making and analytical thinking
• Marketing automation and customer journey development
• Campaign testing, optimization, and performance measurement.
• Strong organizational and project management skills.
• Passion for aesthetics, education, and professional development.

WORKING CONDITIONS:

• Hybrid role based at Dermalogica's Corporate Headquarters in Carson, California.
• Required onsite collaboration a minimum of three days per week, with flexibility to work remotely up to two days per week.
• Ability to travel approximately 10% of the time, including occasional overnight and weekend travel.
• Ability to support occasional evening and weekend business needs.
• Location: Carson, CA (Corporate Headquarters) MUST LIVE LOCAL
  Work Arrangement: Hybrid – Onsite 3 days per week, remote up to 2 days per week

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl.

The employee must regularly lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color acuity, peripheral vision, depth perception and the ability to adjust focus.

Ability to travel by car and plane for business purposes.

What We Offer

• Competitive Compensation
• Medical, Dental, Vision Insurance
• Paid Time Off
• Monthly Product Allowances
• Annual Fitness Reimbursement
• 401(k) plus company matching
• Life/Accident/Disability insurance
• Wellness programs
• Paid family leave
• Domestic partner benefits
• Education/training programs
• Thrive in a hybrid work environment (3 days in office)

The expected base salary for this position is $70,000-$80,000 The expected base. The exact base pay rate is determined by various factors including experience, skills, education, geographic location, and budget. This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.

Why Join Us?

• A Legacy of Success: Dermalogica is the preferred choice of Skin Therapists worldwide, renowned for our exceptional skincare line and industry-leading postgraduate education. We have a record of achievement and are committed to building upon our brand's legacy.
• Entrepreneurial Spirit and Innovation: At Dermalogica, we foster an entrepreneurial spirit and encourage our employees to bring their best ideas to the table. You'll have the opportunity to make a difference and contribute to our success by implementing innovative solutions that reach skincare professionals and consumers.
• Back d to succeed. ed by Unilever: In 2015, Dermalogica became part of the Unilever family, one of the world's largest and most successful consumer goods companies. While operating as an independent business, we now have access to cutting-edge capabilities and resources, empowering us to win in our markets.

Ready to make a meaningful impact and advance your career with a global brand revolutionizing the skincare industry? Apply now and complete your online application. Rest assured, all applications will be thoughtfully reviewed, and our HR team will contact you if your skills align with the position.

Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowere