Demand Generation Manager

This role is based in NYC with a hybrid/remote in-office experience. Our team works in the office 3 days every week and 2 months out of the year our team works from anywhere (August, plus 4 weeks of your choosing). Compensation: $140–165K + Equity About Jones Jones is a vertical AI company that helps construction and commercial real estate businesses manage insurance compliance. We combine technology and human expertise to help teams collect insurance documents, review requirements, resolve gaps, and make more informed decisions. Across more than 2.5 billion square feet of real estate and construction projects, Jones is modernizing outdated risk and compliance workflows, and we have ambitious growth plans that depend on a strong, predictable pipeline. The Opportunity We're looking for a hands-on demand generation expert to build and run integrated go-to-market campaigns that generate qualified pipeline and revenue. Reporting to the CMO, you'll work closely with Sales and Customer Success to win new customers and identify expansion opportunities within existing accounts. You'll connect audience insights, compelling campaigns, digital acquisition, and strong revenue operations, and use AI agents and workflows to make that work more effective. This role requires someone who can develop a campaign strategy, build it in HubSpot, launch it across channels, and measure its contribution to pipeline. You must also have practical experience creating and deploying AI-powered marketing agents and workflows. What You'll Own Integrated Campaigns & Account-Based Marketing Plan and execute integrated campaigns across paid media, email, content, webinars, events, and coordinated sales outreach. Build ABM programs with Sales, from account selection and buying-group research through personalized engagement, follow-up, and opportunity creation. Develop campaigns around specific audiences, buying triggers, and customer needs. Own campaign briefs, budgets, timelines, execution, and optimization. Digital Acquisition & Conversion Manage and improve digital acquisition across channels such as Google Ads and LinkedIn. Optimize landing pages, offers, forms, and nurture journeys to convert interest into qualified conversations. Run structured experiments across audiences, messaging, creative, and conversion paths. Allocate spend based on pipeline contribution, conversion quality, and acquisition efficiency. HubSpot & Revenue Operations Build and manage HubSpot campaigns, segmentation, workflows, lead scoring, routing, nurture programs, and reporting. Partner with Sales and Revenue Operations to define lifecycle stages, qualification criteria, handoffs, and follow-up expectations. Maintain reliable campaign tracking and data quality, with visibility from initial engagement through opportunity and revenue. Identify funnel bottlenecks and turn findings into practical improvements. AI Agents & Marketing Workflows Build, deploy, and improve AI agents and automated workflows for account research, campaign preparation, personalization, enrichment, and performance analysis. Connect AI workflows to HubSpot and other marketing and sales systems. Establish clear data inputs, human review points, quality checks, and monitoring. Demonstrate where AI improves execution speed, quality, or commercial outcomes. New Customer Acquisition & Account Expansion Work with Sales to generate qualified new-logo pipeline and help priority accounts progress. Partner with Customer Success and account owners on campaigns that introduce relevant products and services to existing customers. Use customer insights, engagement signals, and account context to identify expansion opportunities and coordinate outreach. Who You Are 5+ years of experience in B2B SaaS demand generation or growth marketing, with a proven track record of generating qualified pipeline Experience owning integrated GTM campaigns from audience selection and strategy through execution, measurement, and optimization Demonstrable experience building and deploying AI marketing agents and workflows, connecting them to business systems, and measuring their impact Hands-on ABM experience, working closely with Sales to engage target accounts, reach buying groups, and create opportunities Fluent in HubSpot, including campaign management, segmentation, automation, lead scoring, routing, nurture programs, and reporting Strong digital acquisition skills across channels such as LinkedIn and Google Ads, with experience optimizing landing pages and conversion journeys Solid understanding of revenue operations, attribution, funnel conversion, pipeline contribution, and customer acquisition costs Comfortable working with Sales and Customer Success to generate both new customer and expansion pipeline Strong analytical skills, able to turn campaign and funnel data into clear recommendations and spending decisions A hands-on builder who can develop a strategy, launch the campaign, and improve it based on results Highly organized, collaborative, and proactive, able to manage multiple campaigns and take ownership without waiting for direction Based in the New York City area and available to work from our office three days per week Experience in construction technology, commercial real estate, insurance technology, or another complex B2B market is a plus How Success Is Measured Qualified pipeline generated from new and existing accounts Sales acceptance and progression of campaign-generated opportunities Engagement and opportunity creation within target accounts Improvements in funnel conversion and acquisition efficiency Reliable HubSpot execution, reporting, and sales handoffs Measurable improvements from AI agents and automated workflows What We'd Like to See Please be ready to walk us through an integrated campaign you owned, an ABM program you executed, and an AI agent or workflow you built. We're interested in your specific contribution, the decisions you made, the results, and what you learned. Our Culture Our goal is to build a company where people feel ownership of their role and are able to grow and enrich their skills and experience. We also want to create an environment where people are challenged and encouraged to be entrepreneurial. We rely on our team to help identify and take action on initiatives that can move our business forward. Elements of our culture that can be seen in every one of our people are the following: Fall in love with problems – We are obsessed with solving customer problems because it's in our DNA, actively listening to customer challenges and treating them like our own. Give help generously – We hire and nurture brilliant people who are generous with their time, skills, and perspectives. This generosity compounds across the company. Own super lean – Every day we make vital decisions that shape the future of our company. We hold ourselves accountable to these decisions in order to build a durable, powerful business. Take care of yourself – Building a category-leading company is hard. It can only be achieved by encouraging and enabling our team's mental, emotional, and physical well-being. Build trust everywhere – Every Jones experience is designed to give our clients, our team, and our industry unshakable confidence in the integrity of the company. EEO Statement Jones is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. #J-18808-Ljbffr Jones Software