Demand Generation Marketing Manager
Full-time
Expert VA
Role Description
This is a remote position.
We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue. This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine. This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
Key Responsibilities
- Demand Generation & Pipeline Growth
- Own monthly qualified lead and pipeline targets
- Build and manage end-to-end demand generation campaigns
- Drive lead acquisition through:
- Cold email outreach (Instantly, Million Verifier)
- Paid search and social campaigns
- Landing pages and conversion funnels in GoHighLevel
- Lead Nurturing & Conversion
- Design and optimize lead nurture sequences
- Manage lifecycle marketing automation
- Improve lead-to-customer conversion processes
- Collaborate with sales on effective lead handoff
- Testing & Optimization
- Continuously test and optimize:
- Offers
- Audiences
- Creative assets
- Ad copy
- Funnel performance
- Establish learning loops and performance improvements
- Continuously test and optimize:
- Reporting & Analytics
- Report weekly on:
- Cost per Lead (CPL)
- Conversion Rates
- Customer Acquisition Cost (CAC)
- Pipeline Contribution
- Provide actionable insights and recommendations
- Report weekly on:
- Market Research
- Monitor competitors, industry trends, and market opportunities
- Identify new targeting, messaging, and acquisition opportunities
Qualifications
- 4+ years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing
- Fluent English communication skills (written and verbal)
- Proven track record of generating qualified leads and pipeline growth
- Deliverability management
- List building and validation
- Email sequencing
- Strong Google Ads experience
- Experience building and optimizing marketing funnels
- CAC
- Conversion metrics
- Unit economics
- Highly self-directed and results-oriented
Requirements
- Marketing Stack:
- GoHighLevel
- Instantly
- Million Verifier
- Google Ads
- Semrush
- AI Tools (Claude, ChatGPT)
- Success in the First 90 Days:
- Launch a functioning lead-generation engine across priority brands
- Generate consistent qualified meetings through cold outbound
- Deliver CEO-ready weekly pipeline reports
- Validate at least one scalable customer acquisition channel
- Experience with cold outbound campaigns at scale
- Strong understanding of:
- CAC
- Conversion metrics
- Unit economics
- Highly self-directed and results-oriented
Benefits
- Compensation
- Competitive base salary
- Performance-based incentives tied to qualified leads and pipeline growth
- 100% Remote Work – Work from anywhere
- Paid Time Off
- Salary Rate Progression
- Limitless Growth Opportunities
Vacancy posted 23 days ago
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