Senior Content Marketing Strategy Manager Retail Media

Bachelor's degree in Business, Marketing, Strategic Communications, or related field Required Education Bachelor's Degree Preferred Education Bachelor's degree in Business, Marketing, Strategic Communications, or related field Required Qualifications / Skills / Experience 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field Experience developing and owning content strategy across multiple channels Experience managing editorial calendars and content planning processes Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries Exceptional writing, editing, and storytelling skills Experience creating thought leadership and industry-focused content Ability to translate complex business and technology concepts into compelling content Experience collaborating across cross-functional teams Strong project management and organizational skills Experience establishing KPIs and measuring content performance Ability to work in a matrixed organization Strong presentation and stakeholder management skills Preferred Qualifications / Skills / Experience 2+ years of experience within Retail Media, Commerce Media, AdTech, Digital Media, Agency, or B2B Marketing environments Experience developing thought leadership programs Experience supporting earned media initiatives Experience partnering with PR and Communications teams Experience managing external agencies Experience with Product Marketing Experience supporting Digital Media platforms Experience managing executive social media programs Experience supporting executive thought leadership initiatives Experience with website redesigns and website content strategy Experience using LinkedIn Experience using Marketo Experience using Adobe Analytics Senior Content Marketing Strategy Manager – Retail Media Overview Lead the content marketing strategy across owned, earned, and paid channels Own editorial direction, content pillars, messaging frameworks, and content planning Manage content strategy supporting brand awareness, thought leadership, and audience engagement Create and manage annual and quarterly editorial calendars Translate consumer insights, product innovation, industry trends, and business priorities into compelling content Partner with internal stakeholders and external agencies to develop high-impact content programs Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities Establish content governance processes and publication workflows Track content performance, engagement metrics, and KPIs Identify opportunities to strengthen market positioning and industry presence Support strategic marketing initiatives through storytelling and content development Deliver actionable recommendations based on performance data and industry trends Job Duties Develop and execute enterprise content marketing strategy Own editorial planning and content governance processes Establish content pillars and messaging frameworks Build and maintain annual and quarterly content calendars Create thought leadership content programs Develop content for websites, newsletters, social media, and earned media Identify opportunities to leverage insights, data, partnerships, and customer success stories Partner with PR and communications teams on media opportunities Manage agency relationships and creative partners Establish content performance metrics and KPIs Analyze engagement and performance trends Monitor competitive activity and industry developments Develop executive thought leadership content Support website content strategy initiativesPresent recommendations and strategic insights to leadership

• *Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• *Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

About Rose Founded in 1993 Office Locations Across the U.S. 150+ Clients: Corporations and Government Agencies Employee Oriented Company Challenging Assignments Across the U.S. Continuous Professional Development

EMPLOYEE COMMENTS

We want you to work with us, but don't take our word for it. Take a look at this sampling of employee comments. They speak for themselves. #J-18808-Ljbffr Rose International