Senior Marketing Manager

Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts,we'vespent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries ofwhat'spossible. Job Description We areseeking a Senior MarketingManager at our corporate HQ in Waltham, MA. This position will report to the VP of Client Services and Growth.Thisis ahands-on role for someonewho will be the company's sole marketing professional.This is apositionfor someonewho enjoys bothcontributing todeveloping strategy androlling up their sleevesand executing action plans.Thisperson will havethe opportunity to build and scale Boston Engineering's marketing function as the company continues to grow.The ideal candidate iscomfortableowningexecution today and has the potential to lead a team, as their individual efforts drive growth for the organization.Success in this role depends on the ability to prioritize high-impact activities,leverageexternal partners effectively, and balance strategic initiatives with hands-on execution. The Marketing Manager will play an integral role on our team, including Marketing Strategy, Brand & Positioning Liaison with the VP of Client Services and Growth and our marketing agency to helpshape the company's go-to-market strategy across the medical, commercial, and defense markets Monitor industry trends, customer needs, and competitor activity to identify opportunities to inform refinement requirements Refine and evolve the company's value proposition, messaging, and positioning as required Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets Own implementation of marketing KPIs and monitoring of progress Demand Generation Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics Create and optimize lead generation programs in partnership with the sales organization Develop and execute integrated marketing campaigns that generate qualified opportunities Produce and coordinate marketing content across multiple channels. Draft web content and sales collateral Develop compelling content that communicates technical capabilities to executive and engineering audiences Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing. Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities. Lead social media initiatives Collaborate on white papers and related thought leadership Support employee/internal communications Marketing Execution Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency Manage and maintain the corporate website. Plan and execute trade shows, conferences, webinars, and customer events. Manage the marketing budget and prioritize investments for maximum business impact. Manage trade show and event logistics Maintain our customer relationship management (CRM) database – HubSpot and Salesforce Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials Partner closely with the sales team to develop account-based marketing initiatives Qualifications 7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions Highly organized, self-directed, and comfortable working independently Experience developing marketing strategy while also personally executing marketing programs Strong understanding of industrial, technology, engineering services, or B2B technical marketing Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms AEO and SEO competency Ability to juggle multiple projects simultaneously and get things done Additional Information Employment Type Full-time Role Reports to VP of Client Services and Growth Location Office-based in Waltham, MA Relocation Relocation assistance is not provided for this role Salary Range The base salary range for this position is $100,000- $125,000 annually, commensurate with experience and qualifications. The final offer amount will be determined by factors such as the candidate’s education, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided. At Boston Engineering, you can grow in the direction YOU want. Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you. Your future at Boston Engineering is in your hands! Boston Engineering offers a full employee benefits plan, including a matching 401(k), in an open, energetic working environment that fosters strong client relationships and an entrepreneurial team spirit. This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment. **Your application will not be considered complete without a submitted writing sample.** All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr