Digital Experience Manager

Digital Experience Manager

We are seeking a dynamic and tenured Digital Experience Manager to join our team. The Digital Experience Manager will partner directly with marketers to recommend, plan and execute omnichannel marketing campaigns. This individual will be responsible for planning, documenting and overseeing the execution of marketing campaigns across an internal and external cross-functional campaign delivery team. The ideal candidate will bring a wealth of experience in channel marketing, technical marketing operations and/or campaign operations, combined with a strategic mindset and a proven track record of driving successful omnichannel marketing campaigns.

Key Responsibilities

• Campaign Planning: Collaborate with cross-functional partners to achieve campaign delivery. Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
• Campaign Management: Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS). Facilitate communication between brand teams, technical/content delivery teams and agency teams. Ensure on-time and flawless deployment of campaigns.
• Cross-Functional Collaboration: Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution and to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers. Evaluate and suggest new approaches to marketing campaigns via white-space ideation. Provide consultation to solve for testing, personalization, and testing objectives to scale programs and improve reach.
• Performance Analysis: Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions. Partner with analytics on measurement; cycle insights back to future marketing campaigns to help achieve desired outcomes.
• Personalization: Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
• Innovation: Stay up-to-date with industry trends and emerging marketing technologies to drive innovation within campaigns.
• Efficiency and Quality: Support the use of standard service delivery tools, platforms and processes with cross-functional partners. Seek out opportunities for continuous improvement, in pursuit of optimizing the campaign management and delivery process. Identify and escalate needs and opportunities for process enhancement and operational support. Identify and remediate quality issues in a timely manner.

Qualifications

• Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.
• Proven experience in documenting business and technical requirements, and managing and executing successful omnichannel marketing campaigns (agile experience preferred but not required).
• Proficiency in project management and marketing automation tools/platforms, including but not limited to: Salesforce Marketing Cloud, Salesforce DataCloud, Adobe Analytics, Tealium, and JIRA.
• Familiarity with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
• Proven track record of developing collaborative and productive relationships with key stakeholders in a matrixed setting.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong operational skills to problem solve and drive efficiency. Evidenced mindset of continuous improvement.
• Ability to work in a fast-paced environment and adapt to changing priorities.