Asset Coordinator

The Asset Coordinator is responsible for supporting the organization, management, and distribution of creative marketing assets across all channels. This role will focus heavily on digital asset management, drive organization, and maintaining efficient post-production workflows to ensure content is easily accessible, properly archived, and aligned with brand standards.

Essential Duties and Responsibilities

• Manage and organize digital assets across all marketing channels, including video, photography, ecommerce, social, and campaign content
• Support the implementation, organization, and ongoing maintenance of the companys digital asset management (DAM) platform
• Maintain drive organization, file structures, naming conventions, metadata, and storage best practices to ensure efficient asset retrieval and scalability
• Coordinate end-to-end asset workflows, including ingesting, organizing, proxying, backing up, archiving, and distributing media assets
• Oversee asset uploads, versioning, tagging, and organization to ensure content is accurate, accessible, and up to date across teams
• Partner cross-functionally with Creative, Marketing, Ecommerce, Photography, and Production teams to support asset requests and workflow needs
• Assist in establishing and refining asset management processes and post-production workflows to improve efficiency and consistency
• Perform quality checks on assets to ensure files are properly labeled, formatted, and aligned with brand standards before final distribution
• Support project coordination and communication related to asset delivery timelines and content organization
• Maintain confidentiality and organization of all creative and marketing materials
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

QUALIFICATIONS & REQUIREMENTS

Qualifications

• Bachelors degree in Marketing, Media Production, Communications, Information Technology, or related field preferred
• 24 years of experience in digital asset coordination, content operations, post-production, or related field
• Strong organizational skills with experience managing large volumes of digital assets and file systems
• Familiarity with digital asset management (DAM) platforms and post-production workflows
• Working knowledge of media formats, file types, metadata, and asset organization best practices
• Experience with Adobe Creative Suite, Capture One, and collaborative project management tools preferred
• Ability to manage multiple priorities and work effectively in a fast-paced environment
• Strong communication, customer service, time management and organizational skills.

Competencies

• Organization
• Communication
• Attention to Detail
• Time Management
• Collaboration
• Initiative
• Problem Solving
• Professionalism

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $26.45 - $33.00/hr*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[ ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ ] Moderate: Mostly standing, walking, bending, frequent lifting

[ ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at View phone number on click.appcast.io, Option 4.

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