Marketing Specialist

Responsibilities Supports integrated marketing efforts by creating, managing, and optimizing digital and content-driven marketing initiatives. Participates in the planning and implementation of integrated marketing and digital strategies across multiple channels. Creates, researches, and writes compelling marketing content for digital platforms, websites, email campaigns, social media, press releases, sales tools, and events while ensuring compliance with corporate brand standards. Manages and optimizes website content, structure, and performance including CMS administration; staging and publishing landing pages; and performing ad‑hoc updates. Develops, executes, and optimizes email marketing campaigns including list management, segmentation, landing‑page integration, and performance reporting. Plans, develops, and maintains social media and display advertising campaigns, including editorial calendars and performance measurement. Implements and optimizes SEO strategies, including keyword research, technical and content optimization, analytics review, and usability improvements. Tracks, analyzes, and reports performance of digital campaigns, website analytics, PPC initiatives, and market trends. Collaborates with product specialists, divisional stakeholders, sales teams, marketing colleagues, and external partners within a centralized marketing alignment model to prioritize work and deliver consistent multi-channel campaigns. Prepares and manages digital assets including images, rich media, metadata, and quality assurance within digital asset management systems. Assists in the planning and execution of trade shows and promotional events. Provides guidance and support on marketing systems such as SharePoint and company CMS platforms. Conducts market and competitive analysis to support campaign development and optimization. Requirements Bachelor’s degree in Marketing, Communications, Digital Marketing, Computer Science, Web Design, or related field with 2 years of relevant experience, or an equivalent combination of education and experience. Experience with SEO, email marketing, digital campaigns, content management systems, and analytics is required. SharePoint and CMS experience is preferred. Travel domestically and internationally up to 20% – 30% of the time. Ability to obtain and maintain a valid driver’s license and passport. #J-18808-Ljbffr