Lead Digital Product manager - Deposit Customer Account Funnel

Wells Fargo is seeking a Lead Digital Product Manager – Deposit Customer Account Funnel to join the Consumer Banking & Lending organization. This role reports to the Head of Deposit Customer Growth Journeys and is responsible for driving customer growth opportunities across the end‑to‑end deposit application experience.

The Lead Digital Product Manager partners closely with executive stakeholders across Product, Digital, Marketing, and Finance to shape business and product strategies that accelerate growth of the deposit customer base. This leader owns the customer journey and supporting business case, with clear accountability for delivering measurable business outcomes.

Learn more about our career areas and business divisions at wellsfargojobs.com .

In this role, you will:

• Support the Product Director and Senior Lead Product Manager with the ongoing optimization of the deposit account opening funnel

• Lead identification of growth and experience opportunities and provide oversight of execution to ensure outcomes align with expected business results

• Deliver long‑term, scalable solutions that require vision, creativity, innovation, and advanced analytical and inductive thinking

• Coordinate highly complex initiatives and provide guidance to cross‑functional partners

• Champion a strong customer‑ and data‑driven culture across product decisioning and execution

• Strategically engage and influence professionals and leaders at all levels across the enterprise

• Serve as a trusted subject matter expert and advisor to product execution teams and senior leadership

Required Qualifications:

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience across the customer and product acquisition lifecycle, including shopping, application, and onboarding journeys

• Relevant experience within a direct financial services provider

• Strong understanding of deposit customer and account‑level economics, with the ability to drive ROI‑based optimization and data‑driven decision‑making

• Demonstrated ability to work effectively in cross‑functional, team‑based environments across all organizational levels, where flexibility, collaboration, and adaptability are essential

• Exceptional verbal, written, and presentation skills, with a proven ability to communicate complex concepts, influence outcomes, and broker alignment among diverse and competing priorities

• Ability to exercise independent judgment to identify, analyze, and resolve complex business and product challenges

• Experience creating and delivering compelling, executive‑level presentations to a wide range of stakeholders

• Proven experience conducting in‑depth competitive and market analyses to identify gaps, risks, and growth opportunities

• Strong financial acumen with the ability to assess key drivers behind performance gaps relative to best‑in‑class benchmarks

• Demonstrated ability to influence without authority, paired with intellectual curiosity, sound analytical judgment, and polished executive communication skills

• Comfort operating in a highly complex, fast‑paced environment

Job Expectations:

• Hybrid work schedule

Posting Location:

• 2700 and 2800 South Price Road, Chandler, Arizona

• 550 S 4th St, Minneapolis, Minnesota

• 401 S Tryon St, Charlotte, North Carolina

Pay Range:

Minnesota: $119,000-$206,000 annually

Required location listed above.

Actual salary will depend on location, experience, and qualifications.

This position is not eligible for visa sponsorship.

Please note: Job posting may come down early due to volume of applicants

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit  Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

* Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit  Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.