Founding Executive Director (New Private-Pay Assisted Living) - Brooklyn - DSL Brooklyn

Job Title: Executive Director (Private Pay Assisted Living) Location: Brooklyn, NY Job Type: Full-Time | Exempt (Salary) Schedule: Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization) About Us We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose. The Role The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation—ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless. What You’ll Do: Leadership & Culture - Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin). - Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect. - Lead daily priorities, department head meetings, and cross-functional execution. Resident & Family Experience - Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery. - Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation. - Maintain strong relationships with residents/families and resolve concerns quickly and professionally. Occupancy & Reputation (Sales Partnership) - Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness. - Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals. - Build relationships with local referral partners and community stakeholders. Operations, Compliance & Risk - Ensure the community operates in compliance with all applicable NY regulations and internal policies. - Oversee documentation standards, safety practices, staffing coverage, and operational readiness. - Maintain survey readiness at all times. Financial & Business Management - Own expense discipline, labor management, vendor oversight, and budget performance. - Monitor key business metrics and take action to improve results. What We’re Looking For - 5+ years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment. - Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue. - Strong hiring, coaching, and performance management skills. - High EQ + executive presence: calm under pressure, polished with families, and decisive with teams. - Comfort with budgets, labor management, vendors, and KPI-driven management. - Pre-opening / stabilization experience is a strong plus. - Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework. Compensation & Benefits Compensation: Competitive salary + performance incentives (based on experience) Benefits include: Medical/dental/vision, PTO, holidays, and growth opportunity Apply If you’re excited to lead a premium private-pay community and build something special from the ground up, we’d love to meet you.