Regional Planning & Activation Manager
$90k - $100kStagwell Global
About Us
*Candidates must reside in either New York City or Boston*
At JetFuel the role of Regional Planning & Activation Manager is held by a field marketing leader who is dedicated to planning coordinating andelevating every on- and off-premise sampling program across their markets and to ensuring each one is executed to the highest
client standards.
As a key member of the team they serve as the local link between client distributor and agency while also contributing to a positivecollaborative culture across the organization demonstrating strong leadership sharp organization and a relentless dedication toflawless field execution.
Overview
People Minded Must show dignity and respect to all people
Integrity Must exemplify the highest degree of ethical behavior
Results Oriented Must show passion pride and commitment to succeed with HUSTLE
Highly Organized With consistent and timely communications
Trust Must be honest sincere and confident
Teamwork Must build trusting relationships and have each others backs
Innovation Must progress through a combination of creativity common sense & vision
Balance Must maintain an optimistic go get it attitude & be able to balance it with a healthy work / life balance
Responsibilities
DUTIES:
Lead regional planning coordination and performance of all on- and off-premise sampling programs across multiple
markets with a focus on flawless execution and client standards.
Market Leadership & Client Partnership A strategic field-first leader who owns their region connecting client distributor and agency teams so that every program is
planned executed and reported to client standards. Youll be the go-to point of contact across a region partnering with sales
distributor and sampling leads all along the way.
Specifics Include:
Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
Gather and communicate program/resource performance through KPI tracking and accountability
Lead local planning including quarterly planning meetings bi-weekly team status meetings weekly client reports etc.
Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
Ensure all programming is executed to client standards brand guidelines and program specifications
Ensure all programs across the region comply with state-specific rules and regulations
Lead integration efforts with local sales teams across all departments (i.e. Advocacy Consumer Experiential etc.)
Regional budget tracking across multiple markets
Responsible for the oversight and management of the Area Managers supporting your extended territory ensuring consistent
execution communication and adherence to client standards across all markets
Recruit onboard and train Area Managers providing ongoing coaching performance feedback and development
Ensure appropriate staffing levels and coverage across all markets in the region
Review and approve Area Manager expense reports timecards and event recaps ensuring accurate and timely reporting across
the region
Consolidate field insights and competitive activity from across the region and share key learnings with leadership and client
POS inventory control and logistics
Maintain a strong presence in the field through spot-checking and client support
Qualifications
35 years of experiential or field marketing experience including managing field teams across multiple markets; adult
beverage experience preferred
Strong leadership communication and organizational skills
Fun friendly and outgoing personality
Proficient in Microsoft Office (Excel PowerPoint Word Outlook)
Strong data interpretation and analytical skills with the ability to turn program performance into clear insights and
recommendations
Ability to lead teams and motivate staff in fast-paced event environments
Familiarity with on/off-premise marketing initiatives
Previous experience in experiential marketing event management brand ambassador programs or promotional events
preferred
Experience managing logistics staffing or inventory is a plus
Ability to travel across the region as needed including overnight travel
Must be 21 years of age or older
Must have reliable transportation
Must have access to a smartphone
Ability to lift and transport promotional materials and event assets as needed
Equal Opportunities
JetFuel is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receive
consideration without regard to race color ancestry sex religion gender gender identity or expression sexual orientation marital
status national origin citizenship genetics disability age veteran status or other characteristics. We will ensure that individuals
with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform
essential job functions and to receive other benefits and privileges of employment. To request reasonable accommodation contact
Compensation
$90000.00 - $100000.00 Annually
Required Experience:
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