VP, Enagagement Strategy Director
Clutch
Role: (VP) Director - Engagement Strategy (Temp-to-Hire)
Location: New York, NY or Philadelphia, PA Area (Hybrid / On-site requirement for client collaboration)
Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow. Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.Clutch is looking for a hands-on, forward-thinking (VP) Director of Engagement Strategy for a client of ours.
We are seeking an elite healthcare engagement strategist with robust digital experience who can seamlessly translate audience insights and behavioral science into websites, interactive tools, patient journeys, partnerships, and multi-channel activation plans. This is structured as a temp-to-hire opportunity for candidates based in the New York or Philadelphia regions.
Overview: The ideal candidate is a powerful strategic thinker who can dive into the work immediately. You will collaborate hand-in-hand with creative, experience design, account, and client teams to untangle complex healthcare challenges and shape them into clear, actionable engagement strategies that drive real-world health behaviors.
Key Responsibilities:
- Engagement Strategy & Journey Mapping: Translate audience insights, behavioral barriers, and clinical data into foundational experience principles, robust engagement journeys, and actionable activation opportunities.
- Digital Ecosystem Leadership: Drive deep digital strategy across websites, digital tools, patient/HCP portals, UX frameworks, and comprehensive digital ecosystems.
- Channel & Touchpoint Architecture: Architect comprehensive channel and touchpoint strategies that unify paid, owned, earned, social, and partner experiences into a cohesive ecosystem.
- Beyond-Campaign Innovation: Think past traditional advertising campaigns to design utilities, digital products, and sustainable experiences that actively help people take action and manage their health.
- Partnerships & Ecosystems: Evaluate and integrate the role of advocacy organizations, third-party platforms, and strategic partnerships into the broader engagement plan.
- Creative & Experience Briefing: Develop crystal-clear strategic frameworks, inspiring creative briefs, and polished executive presentations that creative and design teams can immediately build from.
- Client Stewardship & Ownership: Act as an independent, trusted strategic lead in front of senior clients, guiding discussions and owning key strategic workstreams with confidence.
Qualifications & Core Competencies:
- Extensive, specialized experience in healthcare and pharmaceutical engagement strategy, with a strong emphasis on patient and DTC work.
- Deep mastery of digital strategy, web ecosystems, digital tools, and user experience (UX) principles.
- Comprehensive knowledge of healthcare nuances, including patient privacy, scientific credibility, accessibility (WCAG), and the practical realities of driving health behaviors.
- Proven ability to operate independently, ramp up quickly with minimal oversight, and lead multidisciplinary teams through complex strategic challenges.
- Exceptional executive presence, presentation skills, and written communication abilities.
- Must reside in or near the New York or Philadelphia metropolitan areas for this temp-to-hire arrangement.
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$180k - $210k
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