VP of Growth

About us CommerceLabs is a lean, remote-first consumer brand accelerator that builds, scales, and operates market-leading health brands across Amazon, TikTok Shop, and Meta. Powered by proprietary data strategies, modern technology, and AI, we consistently outperform legacy competitors by moving faster, smarter, and with greater precision. We are unapologetically in the business of winning. We operate on the proven conviction that a compact, elite team armed with the right tools and mindset will always outexecute bureaucratic giants. Every brand in our portfolio is engineered for profitable, sustainable growth driven by relentless execution and continuous optimization. Why This Role Matters CommerceLabs does ~$45M across three brands on Amazon and TikTok. On DTC we're not starting from zero. We have a Meta-to-Shopify machine already running: a direct-response engine with proven winners, a content pipeline feeding off the TikTok operation most brands can't match, real data, and the operational backbone behind it. What it doesn't have yet is a leader who runs it like a system and takes it to the next level. That's this role. The number in 2027 is $10-12M in DTC revenue, roughly $1M a month, separate from Amazon and TikTok. You own that number. You build the machine out in Q4 so Q1 is execution, not scaffolding. What You'll Do The entire DTC P & L, Meta to Shopify: Own spend, CAC, contribution margin, payback, and LTV. You build the monthly forecast and own the media budget and channel-mix allocation it rolls up to. The growth system end to end: Media buying, creative strategy, landing pages and CRO (pricing, bundles, AOV, conversion rate), offer and subscription design. You decide what gets tested, what scales, and what dies. Retention and lifecycle: Email, SMS, and subscription performance, with the metrics that carry it: churn, reactivation, LTV by cohort. Retention is your number, not someone else's. The affiliate, influencer, and creator program: Run it as an acquisition channel, wired into the paid engine rather than run on the side. The measurement stack: You're fluent in post-iOS attribution (Triple Whale or Northbeam, GA4, Shopify) and you can tell when the tracking is lying to you. The operating system behind the ads: Scaling isn't one good creative; it's AOV, LTV, cohort performance, and customer feedback working together. You run all of it. The team: You inherit editors, a creative strategist, and media-buying support, and you tell us who to hire next. You evaluate the people we have, raise the ones who can level up, and are honest about the ones who can't. You partner with brand, product, and CX so growth doesn't run in a silo. Meta to Shopify is where the machine runs today, not the ceiling. You expand it as you prove it. Why You'll Love It Compensation: $250-300K base, plus a heavy performance bonus tied to the DTC number, plus equity. You own the upside you create. Flexible schedule: Core hours are 6:00 AM-10:00 AM PST, and you set the remaining 4 hours yourself. Fully remote, full-time role. We hire the best person regardless of location. 22 PTO credits per year$75/month Wellness FundYear-End Bonus5th Year Reward: +10 PTO and a $1,000 travel fund Hands-on work across Shopify, Amazon, TikTok Shop, and Meta for three brands, so you learn fast A machine that already runs: You're not burning six months proving the concept or beating budget out of a skeptical founder. You start with proven winners, a live content pipeline, and real data, and your job is to make it consistent, systematic, and a lot bigger. You get a seat at the table on product, brand, and where the company places its bets. Where this goes: DTC is becoming a much bigger part of the business, and we're building the senior marketing team around it. Take the machine to the next level and hit the number, and you're first in line to lead marketing as it grows. We'd rather promote the person who built it than hire over them. #J-18808-Ljbffr