Product Marketing Expert - SAP Business Data Cloud

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Job Title: Product Marketing Expert - SAP Business Data Cloud 

What you’ll build:

Join our dynamic Technical Product Marketing team as the chief evangelist for SAP Business Data Cloud. This pivotal role blends strategic thinking with a deep understanding of customer buying decisions – impacting SAP's presence in the cloud data market. The role is evenly split between external evangelism and technical storytelling.

Key Responsibilities

• Positioning and Messaging: Develop unique value propositions tailored to buyer personas. Lead marketing efforts and guide sales execution to enhance customer engagement and drive solution adoption. Translate strategic messaging into technically credible narratives that resonate with architects, engineers, and data practitioners.
• Strategy Development & Insights : Bring practitioner and customer insights into SAP’s product and go-to-market strategy for SAP Business Data Cloud. Partner with product and business leaders to refine positioning and then translate the strategy into clear messaging, content, and programs that support evaluation, design, and implementation.
• Solution Delivery and Go To Market: Oversee the strategy and delivery of high-quality offerings from a product marketing perspective. Manage go-to-market plans and direction in close collaboration with product, sales, and ecosystem teams. Drive the creation of practitioner-focused assets such as reference architectures, implementation patterns, and technical demos that accelerate successful adoption.
• Customer, Community & Evangelism : Serve as an evangelist at industry events, customer round tables, and executive briefings. Represent SAP Business Data Cloud in the market, delivering compelling presentations that connect business value with technical depth. Engage actively with technical audiences to build trust, advocacy, and feedback loops.
• Technical Content & Practitioner Enablement : Own and contribute to high-impact technical content for SAP’s Data professional community, including blogs, deep dives demos, and hands-on guidance. Collaborate closely with product management, engineering, and solution engineering to ensure technical accuracy and relevance. Enable practitioners with actionable content that supports how they design, build, and optimize SAP Business Data Cloud.

What you bring 

• 10+ years in product marketing, product management, solution advisory, or solution sales roles with proven success.
• Expert knowledge of cloud data solutions, with the ability to confidently engage both executive stakeholders and hands-on practitioners.
• Proven experience presenting at industry events, customer engagements, or executive briefings, with a track record of translating complex technical topics into compelling narratives.
• Demonstrated ability to create or guide the development of practitioner-focused content (e.g., reference architectures, technical blogs, demos, or workshops).
• Strong collaboration skills; able to work effectively across product, engineering, and go-to-market teams.
• Proactive growth mindset, open to new ideas and methodologies.

Where you belong

Our global team is a fast-paced crew tackling high-visibility initiatives that shape the adoption of data and analytics solutions. We move quickly on strategic priorities and believe great work happens when talented people enjoy working together.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: View email address on jobs.sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 176300-374200USD USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

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Requisition ID: 449610  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid