Brand Paid Media Manager

Job Description

Job Description

Company Description

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.  

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit  

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the  View email address on ziprecruiter.com, aspen.com, aspensnowmass.com,  aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. 

Job Description

Position Summary  

The Brand Paid Media Manager will drive paid media strategy and execution across our portfolio of distinctive hospitality brands: Limelight Hotels, The Little Nell, and Nell New York. This role will translate the unique positioning of each property into paid media campaigns that drive awareness, demand, and direct bookings. This role will be responsible for building property-specific full-funnel media strategies, managing budgets and pulse periods, executing campaigns across platforms, and managing vendor relationships. This role reports to the Sr. Director of Digital & Performance Marketing. 

The salary range for this position is $70,500 - $85,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline  

Applications for this position will be accepted until September 1, 2026. 

Essential Job Functions/Key Job Responsibilities 

• Develop and lead integrated paid media strategies across paid social, paid search, programmatic display, native, OTT/CTV, and travel-specific channels such as Google Hotel Ads, Metasearch, tailored to each brand's positioning and seasonal demand patterns. 
• Build monthly, quarterly, and annual media plans and own end-to-end campaign execution as needed—setup, targeting, budget pacing, bid strategy, and QA—across platforms such as Meta, Google Ads, Bing, TikTok, and Pinterest. 
• Partner with agency and analytics partners to manage day-to-day execution on platforms, tactics, reporting, and creative delivery while retaining strategic ownership and accountability for results. 
• Partner with Revenue Management and Business Unit marketing teams to align media spend and rate-driven offers with occupancy goals, ADR targets, booking windows, and shoulder-season demand across Limelight, The Little Nell, and Nell New York. 
• Manage always-on and campaign-based budgets across three distinct brand voices, ensuring accurate forecasting, efficient pacing, and reallocation based on real-time performance. 
• Continuously monitor and optimize campaigns toward core KPIs (ROAS, CPA, cost per Booking, Brand Lift), leveraging AI tools to automate workflows, reporting, pacing, and in-platform budget management. 
• Develop and execute A/B and multivariant creative tests, synthesizing learnings into clear performance briefs, creative performance and actionable results to report to the core Business Unit and creative teams. 
• Collaborate with Brand, Creative, and content teams to develop high-performing, data-backed creative tailored to each property's distinct identity—Limelight's approachable, mountain-town energy; The Little Nell's understated luxury; and Nell New York's design-forward urban sensibility. 
• Collaborate with Digital and e-commerce teammates to align promotions, inventory, and messaging, and ensure landing page experiences and tracking infrastructure support paid media goals. 
• Collaborate with hospitality marketing team to develop strategies and paid focused go-to-market plans to support seasonal and evergreen offers/messaging, ensuring that all parties are aligned from inception to launch.  
• Build, maintain, and automate reporting dashboards (Looker Studio, Tableau) in partnership with the Director of Digital & Guest Analytics, delivering weekly and monthly executive-ready performance readouts and recommendations to brand and revenue stakeholders. 
• Evaluate and manage relationships with media vendors and ad tech platforms; serve as Meta Business Manager admin, overseeing user access, business settings, pixels, customer data and integrations. 
• Stay ahead of platform updates, betas, and emerging trends in paid media, travel, outdoor recreation, and e-commerce; coordinate creative deliverables with the project management team using Asana, Airtable, and Figma. 
• Other duties as assigned. 

Qualifications

Education & Experience Requirements  

• Bachelor’s degree in Marketing, Communications, Business, or related field required 
• 3 years of experience in paid media/performance marketing, with direct campaign management experience across paid social and paid search at minimum 

Knowledge, Skills & Abilities   

• Proven track record in Meta Ads Manager and at least one other platform (e.g., TikTok Ads, Pinterest Ads) with experience in managing budgets.  
• Experience marketing for hospitality, travel, or luxury lifestyle brands strongly preferred. 
• Hands-on platform experience with Meta Ads Manager, TikTok Ads, Pinterest Ads, Google Ads, Google Analytics, and at least one DSP or programmatic platform, with proven track record across all respective Business Managers.  
• Familiarity with hotel-specific media channels such as Google Hotel Ads, Metasearch platforms (Sojern, Trivago, TripAdvisor), and OTA co-op marketing.  
• Familiarity with hotel PMS/CRS systems and how booking data connects to media performance (e.g., understanding of RevPAR, ADR, direct booking channels and booking windows). 
• Analytical mindset with extensive experience using tools such as Google Analytics, Looker Studio, Excel, AI Platforms, or other digital reporting tools. 
• Excellent communication and project management skills and can manage several stakeholders and agency partners. 
• Experience working in creative organization tools such as Airtable and Figma. 

Additional Information

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements   
• No adverse or hazardous conditions  
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50) 

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes 
• Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at View phone number on ziprecruiter.com.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit -and-perks

 

 

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster