PLG Growth Marketing Manager

PLG Growth Marketing Manager Branch Metrics, Inc. Austin, Texas, United States About this position At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join: People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work. Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility. Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership. Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025). Growth Marketing Manager As a PLG Growth Marketing Manager at Branch, you will have the opportunity to turn Branch’s self-serve motion into a predictable, compounding revenue engine. You’ll own the free-to-paid journey end to end — from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer. You’ll run a high-velocity experimentation program across the funnel and use AI to compound your impact — generating variants, personalizing experiences, and surfacing insights. As a member of the Growth team you’ll partner closely with Product, Engineering, Marketing, and RevOps to build a self-serve experience that activates users and converts them without a sales touch. You’ll also own the demand that feeds the funnel — running paid acquisition, growing organic and AI search, and testing scrappy, unconventional channels to find efficient new sources of signups. As Branch grows its self-serve tiers alongside its enterprise business, you’ll be the person who makes that motion convert. This role is ideal for someone hands‑on and deeply analytical, energized by funnel wins, sharp experiments, and finding the next lever that moves self‑serve revenue. As a PLG Growth Marketing Manager, you’ll get to: Own the self-serve funnel end to end - signup, activation, and free-to-paid conversion - with direct accountability for self-serve revenue. Plan and run paid acquisition across paid search and paid social (Google Ads, LinkedIn, Meta, and emerging channels), managing budget toward signups, activation, and CAC payback Lead the strategy for organic acquisition for the self-serve funnel - SEO and AI / answer-engine search (AEO), content-led growth, and high-intent landing pages. Find and test scrappy, low-cost “guerrilla” growth tactics - developer and practitioner communities (Reddit, Slack / Discord, forums), referral and product-led virality loops, launch moments (e.g., Product Hunt), and co-marketing partnerships. Design, launch, and analyze a high-velocity experimentation program (A/B and multivariate tests) across acquisition, activation, and monetization; scale what wins and kill what doesn’t. Optimize new-user onboarding and time-to-value - remove friction, sharpen first-run experiences, and get users to their activation (“aha”) moment faster. Use AI tools as a core part of your daily work - generating and personalizing copy and variants, drafting experiment briefs, QA-ing tests, and pulling insights from funnel data. Partner with Product and Engineering to instrument the funnel, define key events, and build the dashboards that track activation, conversion, and retention. Turn product and behavioral data into insight - pinpoint drop-off, size opportunities, and prioritize the experiment roadmap. Align in-product, email, and on-site messaging across the self-serve journey in partnership with PMM and Email teams. Report on funnel performance and self-serve revenue contribution to leadership - clearly, frequently, and in business terms. Stay ahead of PLG and AI-driven growth trends, and bring new tactics and tooling to the team. You’ll be a good fit if you have: 5+ years of hands-on growth marketing experience, ideally in B2B SaaS or product-led / self-serve environments. A track record of improving funnel metrics - signup, activation, and free-to-paid conversion - through experimentation. Strong command of A/B test design and analysis: forming hypotheses, judging statistical significance, and reading results rigorously. Hands-on experience running paid acquisition (paid search and/or paid social) with accountability for CAC, ROAS, and downstream conversion - not just lead volume. Working knowledge of organic growth - SEO, content-led acquisition, and emerging AI / answer-engine search - and how it compounds for a PLG funnel. Hands-on fluency with AI tools for growth and marketing work - using them daily to scale content, personalization, analysis, and experiment operations. Proficiency with product analytics tools (Amplitude, Mixpanel, or similar) and comfort pulling your own data; working knowledge of GA4. Experience collaborating cross-functionally with Product, Engineering, and Data to ship growth initiatives. Solid grasp of PLG metrics and motions - activation rate, time-to-value, free-to-paid conversion, and expansion. Excellent written communication and the ability to turn data into a clear, business-focused story. A very strong bias for action - you ship experiments and learn rather than wait for perfect information. 135,000 - 175,000 USD per year (New York - NYC) Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy. #J-18808-Ljbffr Branch Metrics, Inc.