Marketing Campaign Manager

Role Description

We are looking for a strategic and self-directed Marketing Campaign Manager to join our growing marketing team. This mid-level role is ideal for a fully proficient marketer with a strong grasp of data-driven strategies and the ability to independently lead campaign initiatives that support HR Acuity’s thought leadership and revenue goals.

Day in the life as the Marketing Campaign Manager:

• Campaign Strategy and Execution:
  • Own the end-to-end development and execution of integrated marketing campaigns.
  • Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
  • Translate product positioning and messaging into compelling campaign narratives.
• Email Marketing Leadership:
  • Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
  • Develop segmentation strategies and optimize email performance through A/B testing and analytics.
  • Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
• Performance Management and Optimization:
  • Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
  • Regularly audit lead scoring and content effectiveness.
  • Partner with RevOps to refine attribution and reporting processes.
• Cross-Functional Collaboration:
  • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
• Marketing Technology and Operations:
  • Stay current with marketing tech trends and apply innovations to improve campaign performance.
  • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.
  • Contribute to process documentation and improvements.

You’ll thrive in this role if you:

• Are comfortable working independently and managing multiple priorities.
• Enjoy solving complex problems and making data-informed decisions.
• Can pivot quickly and adapt to a fast-paced, evolving environment.
• Are proactive in identifying opportunities and driving initiatives forward.

Qualifications

• Professional Experience: Min 4 years of marketing experience, with a focus on campaign management and email marketing.
• Proven experience: Leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.
• Industry Knowledge: Experience in B2B SaaS required. HR Tech preferred.
• Marketing Expertise: Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
• Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences.
• Project Management: Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment.
• Proactive management of workloads, ambiguity, and multiple projects simultaneously.
• Collaboration Skills: Proven ability to collaborate effectively with cross-functional teams.
• Clear communication and openness to feedback.
• Analytical Skills: Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
• Understanding of conversion rate optimization best practices.
• Technology Proficiency: Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.
• Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools.
• Educational Background: Bachelor's degree in business, marketing or a related communications field or relevant work experience.

Benefits

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
• You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.
• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity.*
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.