Franchise Paid Media Account Manager

About FACE FOUNDRIÉ:

At FACE FOUNDRIÉ, we're not just redefining skincare; we're redefining how you experience it.

FACE FOUNDRIÉ is a cutting edge, inclusive facial bar specializing in all things face; facials, lashes, brows and skincare. We're setting the new standard in the growing $9 billion skincare services industry with a vision to establish an unparalleled presence across the nation. Our goal is to provide efficient and effective services in a modern, open concept, meeting clients wherever they are in their skincare journey. What sets FACE FOUNDRIÉ apart is our commitment to delivering innovative and effective cutting-edge services. We've been featured in FORBES, Entrepreneur, Marie Claire, and have performed over 360,000+ services in the last year. The brand currently has 90 locations open and is continuing to expand nationwide.

About the role

The Paid Digital Account Manager is the day-to-day partner between our franchisees, local marketing team and our internal paid media agency. In agency terms, this is an Account Executive: you own the relationship, the communication, and the follow-through so franchisees understand what their ad dollars are doing and feel confident investing.

You'll be the go-to expert on Lofi, our performance dashboard, and the person who helps local marketing teams turn its numbers into decisions. You'll run monthly performance reviews, keep budgets on track, and make sure every franchisee knows who to call and gets a clear answer.

What you'll do

Franchisee relationships and communication

• Serve as the primary point of contact for an assigned portfolio of franchisees on all paid digital questions, by phone, email, and video
• Answer questions quickly and clearly, translating campaign performance into plain business terms
• Send regular updates on campaign launches, changes, promotions, and results
• Escalate issues to the media buying and creative teams and close the loop with franchisees

Monthly performance reviews

• Prepare for and host monthly review calls with each franchisee
• Walk through results in Lofi: spend, leads, bookings, cost per result, and trends versus prior months
• Recommend next steps (budget shifts, offers, seasonal pushes) and document action items

Lofi dashboard ownership

• Become the internal expert on Lofi and how its metrics are calculated
• Help franchisees and local teams log in, navigate, and interpret their data
• Flag data issues and gather feedback to improve the dashboard

Training and enablement

• Onboard new franchisees to our paid digital program and Lofi
• Train and inform local marketing teams on campaign strategy, best practices, and how paid media fits with their local efforts
• Build and maintain simple training materials: how-to guides, FAQs, and recorded walkthroughs

Budget management

• Track monthly budgets and pacing for each franchisee and flag over- or under-spend early
• Coordinate budget changes, approvals, and billing questions with franchisees and finance
• Keep accurate records of budget commitments and changes

What you bring

Required

• 2-4 years in account management or account executive roles, ideally at a digital or performance marketing agency
• Working knowledge of paid media (Google Ads, Meta, local search) and core metrics like CPC, CPL, CTR, and ROAS
• Comfort presenting data to non-marketers and explaining what it means for their business
• Strong written and verbal communication; calm and clear on the phone
• Highly organized, able to manage many accounts and deadlines at once
• Experience tracking budgets and spend pacing

Nice to have

• Experience with franchise or multi-location brands
• Familiarity with reporting dashboards (Looker Studio, Tableau, or similar)
• Experience creating training content or running workshops
• Background in beauty, wellness, or service-based businesses

What success looks like

• Franchisees attend their monthly reviews and leave with clear next steps
• Questions get a response within one business day
• Budgets pace within target each month, with no surprises at month end
• Local teams use Lofi on their own and need less hand-holding over time
• Strong franchisee satisfaction and retention in the paid program

Benefits : Medical, Dental, Vision, 401k, bonus, service + retail discounts