Associate Brand Manager

Enter Job Description...

Strong organization communication and problem-solving skills; proficiency with relevant tools and systems. Ability to manage multiple priorities and deliver consistent results.

A Day in the Life of an Associate Brand Manager: Youll help define and deliver global product and brand strategies partnering closely with product insights and commercial teams. Day to day youll: Support the development of global product strategies and line plans from early concept through launch. Use consumer category and cultural insights to inform product innovation platform evolution and portfolio decisions. Analyze market category and competitive trends to identify whitespace opportunities and growth ideas. Partner with cross-functional teams (product development insights design engineering finance legal) to move ideas forward efficiently and creatively. Help shape go-to-market direction by aligning product intent positioning and storytelling across regions. Support U.S. market execution by contributing to line planning forecasting sell-in readiness and close collaboration with sales teams to ensure product strategies translate to strong in-market performance. Work closely with regional and commercial teams to understand local market needs retail dynamics and executional challenges. Support forecasting development systems and tracking tools to ensure accurate product timeline and financial inputs. Support internal storytelling through clear decks frameworks and narratives that bring product strategies to life. Keep teams aligned through clear consistent communication of priorities progress and decisions.

• 3 years of experience in brand product strategy consumer goods or a related field.
• Bachelors degree in Marketing Business Strategy or a related discipline (MBA a plus).
• Experience with product development processes line planning forecasting sales collaboration
• Comfort working with data and insightsable to connect quantitative and qualitative inputs into clear recommendations.
• Strong organizational and project management skills; comfortable juggling multiple workstreams.
• A strong interest in product development consumer behavior and portfolio strategy.
• Clear confident communicator who can influence cross-functional partners.
• Comfort experimenting with and applying AI-powered tools to improve analysis productivity and creative problem-solving.
• Proficiency in Microsoft PowerPoint and Excel.

EEO Employer
LanceSoft is a certified Minority Business Enterprise (MBE) and an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.
This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. LanceSoft makes hiring decisions based solely on qualifications merit and business needs at the time.

Required Experience:

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