Associate Brand Manager

POSITION SUMMARY
The Brand Manager role contributes to Hasbro's mission by delivering high-quality work that supports brand, product, and operational excellence across global teams.



KEY RESPONSIBILITIES
• Execute core responsibilities with accuracy and timeliness; collaborate cross-functionally to resolve issues and improve processes. • Maintain documentation and data integrity; communicate status and risks to stakeholders.



QUALIFICATIONS
• Strong organization, communication, and problem-solving skills; proficiency with relevant tools and systems. • Ability to manage multiple priorities and deliver consistent results. A Day in the Life of an Associate Brand Manager: You'll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams. Day to day, you'll: • Support the development of global product strategies and line plans, from early concept through launch. • Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions. • Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas. • Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively. • Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions. • Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance. • Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges. • Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs. • Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life. • Keep teams aligned through clear, consistent communication of priorities, progress, and decisions. What You'll Bring: • 3 years of experience in brand, product, strategy, consumer goods, or a related field. • Bachelor's degree in Marketing, Business, Strategy, or a related discipline (MB plus). • Experience with product development processes, line planning, forecasting, sales collaboration • Comfort working with data and insights-able to connect quantitative and qualitative inputs into clear recommendations. • Strong organizational and project management skills; comfortable juggling multiple workstreams. • A strong interest in product development, consumer behavior, and portfolio strategy. • Clear, confident communicator who can influence cross-functional partners. • Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving. • Proficiency in Microsoft PowerPoint and Excel. • Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development For top 3 qualities: 1) detail-oriented 2) self sufficient problem-solver 3) ability to work with ambiguity in a fast-paced, ever-changing environment The role can by hybrid, 3 days on site.