Regional Director of Sales

Regional Director Of Sales

PeakLogix, a rapidly growing organization within Alta Equipment Group, is seeking a hunter-minded Regional Director of Sales who thrives on winning new business and developing customized solutions that solve operational challenges in warehousing, manufacturing, and order-fulfillment environments. As an individual contributor, you will build a territory and set of strategic accounts, open doors, and win new logos, while expanding strategic relationships within existing accounts.

The Regional Director is responsible for selling static racking systems and other warehouse infrastructure equipment that helps improve the operational performance of warehouses and fulfillment centers. You will achieve success with a consultative, value-driven sales approach. You'll partner closely with a team of engineers, designers, and internal support staff to shape solutions, develop proposals, and ensure smooth handoff into delivery—so you can keep your focus on creating and closing pipeline.

PeakLogix is highly collaborative—we work as one team to solve customer problems and win new business together.

Key Responsibilities & Duties

New Business Generation

• Proactively target, prospect, and acquire new customers; build and manage a robust, qualified pipeline in your territory.
• Execute an account based selling plan that prioritizes high-value verticals, ideal customer profiles, and multi-layer relationships with clients.
• Drive the full sales cycle from first meeting to close, including discovery, solution alignment, business-case development, and negotiation.
• Consistently deliver results for the organization.

Discovery & Solution Selling

• Lead structured discovery with operational leaders in manufacturing and distribution/fulfillment environments to uncover pain points and ROI levers.
• Shape tailored solutions, collaborating with engineers, designers, and sales support to create compelling proposals.
• While the initial focus is selling static racking systems, there will be opportunities to sell automation systems over time with support of a broader team.
• Deliver crisp, executive-level presentations and articulate business value, risk reduction, and outcomes—not just features and price.

Collaboration & Execution

• Partner cross-functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery.
• Lead and contribute to bid packages and proposals with attention to scope, schedule, and margin guardrails.
• Maintain accurate CRM hygiene, territory plans, and forecast discipline.

Account Expansion

• Strategically grow existing accounts by identifying cross-sell and up-sell opportunities across static racking and automation portfolios.
• Stay top-of-mind with customers through proactive, value-adding outreach and insight-led conversations.

Make it fun

• We work hard at PeakLogix but we believe work should be enjoyable.
• Find ways to make work fun for yourself and your colleagues by bringing energy, positivity and creativity to solving problems and winning as a team.

Qualifications

• 3 to 5+ years of B2B sales experience with a demonstrated hunter track record (new-logo acquisition and consistent quota attainment).
• Background in material handling, warehouse equipment, racking, or automation solutions.
• Strong consultative selling skills; able to quantify value and build a compelling business case.
• Excellent communication (verbal, written, presentation) skills and ability to communicate effectively with senior leaders in warehouse and operations environments.
• Analytical, problem-solving, and critical-thinking skills with attention to detail and follow-through.
• Proficient with CRM and remote collaboration tools; disciplined territory and pipeline management.
• Curiosity and drive to master warehousing principles
• Nice to have: CAD layout and design capabilities