Product Manager

Get AI-powered advice on this job and more exclusive features. Responsibilities About the Team The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. You will lead the product strategy and execution for TikTok’s Desktop/PC Web experience with a user‑centric and "large‑screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web. Strategy & Roadmap: Own the product roadmap for TikTok on Desktop/PC. Define unique value propositions for the web platform (e.g., multitasking, high‑fidelity viewing, professional creator tools) distinct from the mobile app experience. User Experience (UX) Innovation: Design and iterate on "lean‑back" consumption experiences and "lean‑in" interaction models specific to mouse‑and‑keyboard environments. Optimize interface layouts, navigation, and shortcuts for large screens to improve session duration and retention. Cross‑Device Ecosystem: Partner with Mobile and Platform teams to build seamless handoff experiences between App and Web (e.g., QR login, cross‑device history, continuity features). Build strategies to convert web traffic into app users and vice versa. Creator Empowerment: Lead the development of advanced web‑based uploading, editing, and analytics tools. Enable professional creators and businesses to manage content and engage with communities more efficiently on a desktop environment. Technical & Performance Optimization: Collaborate with Engineering to drive technical excellence, including Progressive Web App (PWA) capabilities, loading speed optimization, and browser compatibility. Ensure the web platform meets high standards of performance and accessibility. Global Localization: Adapt the PC Web experience for diverse global markets, addressing regional browsing habits, network conditions, and regulatory requirements (e.g., GDPR, CCPA) while maintaining a unified global product architecture. Qualifications Minimum Qualification(s) 3+ years of product management experience in consumer internet (ToC) or digital media, with a strong focus on Web/PC products. Experience in video streaming platforms, social media, or creator tools is highly preferred. Deep understanding of web technologies and desktop interaction design patterns. Ability to distinguish between mobile‑first and web‑native user behaviors and translate them into intuitive product solutions. Strong data‑driven mindset. Proven ability to define KPI frameworks (e.g., DAU, Retention, Time Spent) and use A/B testing to validate hypotheses and drive measurable growth. Preferred Qualification(s) Demonstrated ability to lead complex projects from concept to launch, mobilizing cross‑functional teams (Design, Engineering, Data, Operations) in a fast‑paced environment. Experience in working with cross‑functional partners across different time zones, cultures and languages. About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information The base salary range for this position in the selected city is $165,120 - $414,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr