FSO, Business Consulting - Studio & Marketing Transformation - Senior Manager

Location: New York, Boston, Charlotte, Philadelphia, Washington, Atlanta At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. At EY, we're committed to building a better working world. Our Studio+ practice brings together strategists, creatives, technologists, and data scientists to help Financial Services clients reimagine how they engage customers across Wealth & Asset Management (WAM), Banking & Capital Markets (BCM), and Insurance (INS). The opportunity As a Senior Manager in EY's Studio+ Marketing Transformation team, you will shape and lead our most strategic engagements with Financial Services clients across WAM, BCM, and INS. You will serve as a trusted advisor to CMOs and their leadership teams, helping them reinvent the marketing function end-to-end — and you will play a central role in growing Studio+ as a destination for modern marketing transformation in FS. Business development is a core part of this role. Your key responsibilities • Own complex, multi-workstream engagements spanning marketing strategy, operating model, operations, performance measurement, and forecasting. • Advise FS CMOs and C-suite on B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisor, broker, partner, embedded) marketing strategies and models. • Champion new approaches — GEO, AI-driven personalization, agentic marketing, modern attribution and forecasting — and translate them into pragmatic client outcomes. • Lead the AI agenda for Marketing Transformation: define how AI-enabled martech tools reshape marketing operating models, ways of working, and value delivery. • Drive engagement economics, quality, and risk; develop and manage high performing teams Business development (core focus) • Originate, qualify, and close new opportunities across WAM, BCM, and INS; build and own a personal pipeline. • Develop and nurture senior client relationships (CMO, CGO, CDO, COO) and turn them into long-term engagements • Lead pursuits end-to-end: shaping deals, leading proposals and orals, and negotiating commercials. • Build and scale Studio+ offerings (marketing strategy, operating model, operations, performance, forecasting, AI-enabled marketing) and the go-to-market plan behind them. • Represent EY externally (industry events, publications, alliances) and grow the Studio+ brand in the FS marketing community. • Partner with EY account, sector, and alliance teams to drive cross-sell and pull-through revenue. To qualify, you must have • Bachelor's degree (MBA or Master's strongly preferred). • 8+ years of relevant experience in marketing consulting, marketing leadership, or marketing transformation in Financial Services. • Deep expertise in at least one FS sub-sector (WAM, BCM, or INS) and working knowledge of the others. • Proven leadership across the marketing value chain — strategy, operating model, operations, performance, and forecasting. • Track record across B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, crosssell), and B2B2C contexts. • Demonstrated track record in business development: originating, selling, and closing multi-million-dollar engagements. • Strong fluency with AI tools and a clear point of view on how AI is reshaping marketing; experience embedding AI into client work and offerings. • Demonstrated experience applying emerging approaches (GEO, AI, agentic marketing) in real client work. • Willingness to travel 50–80%. Ideally, you'll also have • Senior leadership experience in an FS marketing function, a top consultancy, or a leading agency. • A strong network across FS CMO and marketing leadership communities. • Proven success building and growing practice areas, offerings, or studios. • Experience shaping AI-enabled marketing propositions and selling them to FS clients. What we look for Senior leaders who combine a sharp Financial Services lens with a modern view of marketing (strategy → operating model → operations → measurement → forecasting), a strong business development track record, and fluency in AI — and who thrive in the multidisciplinary, build-and-deliver culture of Studio+. What we offer youAt EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more. We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $150,400 to $343,600. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $180,500 to $390,500. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io.