Senior Vice President, Social Strategy

SVP, Social & Content Strategy Lead This is not a traditional social role. As SVP, Social & Content Strategy Lead, you will define and shape what social and content mean for one of the most influential brands in the world. Sitting at the center—you will lead the evolution of an always‑on, insight‑driven, culturally relevant content ecosystem that connects brand, business, and audience in meaningful ways. This role requires a rare blend of strategic leadership, category expertise, client partnership, and hands‑on craft. You are as comfortable advising senior clients as you are shaping the work. You see social and content as inseparable—and as a growth engine for the business. You will lead a multidisciplinary team of ~20 strategists, partnering across creative, media, data, and platform teams to deliver integrated, future‑forward solutions. Responsibilities Define the Vision Architect a modern, always‑on social and content ecosystem—one that is audience‑first, insight‑led, and culturally fluent Champion a unified view of content and social as a single, connected discipline Set the strategic direction across brand, campaign, and real‑time initiatives Lead at the Highest Level Serve as a senior client confidante and trusted advisor, building relationships that extend beyond briefs into business partnership Bring a strong, informed POV on the landscape, identifying opportunities for differentiation and growth Represent leadership in key client forums, shaping decisions and influencing outcomes Drive Strategic Excellence Lead the development of breakthrough social and content strategies grounded in audience insight, platform behavior, and business objectives Elevate the team’s thinking across content development, distribution, engagement, and measurement Push the boundaries of what’s possible—introducing new formats, platforms, partnerships, and ways of working Build & Lead a High‑Performing Team Oversee a team of ~20 spanning VP/Group Director through junior strategists Foster a culture of collaboration, curiosity, and continuous improvement Balance and elevate diverse leadership strengths across: Holistic social/content strategy and innovation Operational excellence, team development, and staffing Deep social platform expertise and best‑in‑class execution Act as a mentor and coach, developing the next generation of leaders Be a Hands‑On Leader Stay close to the work—guiding key briefs, shaping outputs, and elevating quality Operate as both thinker and doer, stepping in where needed to unlock progress Build new frameworks, processes, and ways of working that enable speed, quality, and innovation Integrate Across GroupeConnect Partner seamlessly with strategy, creative, media, data, and production teams Ensure social and content strategies are fully integrated into broader marketing ecosystems Help define what “Power of One” looks like in practice—connected, cohesive, and client‑centric Qualifications Experience & Expertise 12–15+ years in social, content, and/or integrated strategy Financial services category experience with a strong understanding of the landscape Proven experience leading large, multidisciplinary teams Track record of building and scaling modern content ecosystems for major brands Strategic & Creative Leadership A holistic view of social and content—seeing them as interconnected, not siloed Strong instincts for culture, audience behavior, and platform evolution Ability to turn complex business challenges into clear, compelling strategies Equal strength in long‑term vision and day‑to‑day execution Client Partnership Gravitas and presence at the C‑suite level—clients seek you out and trust your perspective Exceptional communication and storytelling skills Ability to navigate complexity and drive alignment across stakeholders Operational & Organizational Leadership Experience building teams, developing talent, and creating scalable ways of working Strong understanding of agency operations, staffing, and growth pathways Ability to balance multiple workstreams while maintaining quality and momentum Mindset Builder mentality—you’re excited to shape, evolve, and redefine what this role can be Collaborative by nature, with a belief in integrated, cross‑functional solutions Curious, optimistic, and energized by change Passionate about creating work that is not just effective, but meaningful Additional Information Why This Role Matters This is a defining role—for the client, for the agency, and for the future of the discipline. You Will Have The Opportunity To Shape how one of the world’s most important financial brands shows up in culture Redefine the relationship between social, content, and business impact Build a model for modern, integrated marketing within GroupeConnect Lead a talented, ambitious team ready to do their best work Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: $180,215 – $286,832. EEO Statement All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr