Social Media Marketing Specialist

Job Summary This position requires creativity, strong visual storytelling skills, sound judgment, an understanding of social media culture and the ability to produce high-quality content under short deadlines. The Social Media Marketing Specialist develops engaging, timely and platform-specific content that strengthens Texas Southmost College’s brand, tells the College’s story and connects with prospective students, current students, employees, alumni and the community. The position manages the College’s official social media presence and creates original short-form videos, photographs, graphics, captions and other digital content. The Social Media Marketing Specialist identifies compelling campus stories, covers college events, monitors emerging trends and uses performance data to improve content and audience engagement. Essential Duties And Responsibilities Manages, monitors and regularly updates the College’s official social media accounts, including Athletics, Student Life, and Texas Southmost College Facebook and Instagram, LinkedIn, YouTube, X and other emerging platforms. Develops original, platform-specific content that supports the College’s marketing, recruitment, retention, student engagement, community relations and institutional priorities. Plans, records, edits and publishes short-form vertical videos, including Instagram Reels, YouTube Shorts, interviews, student features, event recaps and behind-the-scenes content. Provides real-time social media coverage of college activities, including photography, video, interviews, live updates and same-day content production. Operates cameras, mobile devices, microphones, lighting and other content-production equipment to capture professional-quality photographs, video and audio. Edits photographs, video and audio for publication across multiple social media platforms and digital channels. Creates social media graphics, carousel posts, digital advertisements, thumbnails and other supporting visual content using approved College templates and brand standards. Identifies social media trends, emerging platforms, popular formats, audio, hashtags and online conversations that may be appropriately incorporated into the College’s content strategy. Uses social media management and analytical tools to schedule content, monitor performance and evaluate key performance indicators. Familiarity with social media channels, such as Facebook, Instagram, and LinkedIn and emerging digital media platforms. Monitors comments, messages, mentions, tags and online conversations involving the College and responds or routes inquiries according to established procedures. Conceptualizes, designs, implements, and maintains innovative and cutting-edge high-quality designs for print, website, collateral materials, and social media channels. Familiarity with design programs, such as Adobe Photoshop, Illustrator and InDesign, Premiere Shoots digital photos at college-wide and community events to illustrate stories and videos, for use on social media platforms, collateral materials, marketing and advertising the College. Coordinates production schedules to ensure projects and assignments are delivered in a timely manner. Provides guidance and support to division departments to assist in the development of their social media strategies. Produces graphics, video and photographic content for the College’s social media channels. Creates and publishes content across the College’s multiple platforms. Cultivates individual relationships and partnerships that support the College’s initiatives. Demonstrated experience in content production for social media across multiple social media platforms. Excellent written and verbal communication skills. Demonstrated experience in organizing, conceptualizing, and prioritizing objectives and managing a high volume of projects. Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite. Completes duties and responsibilities in compliance with college standards, policies and guidelines. Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students, and customers. Completes all required training and professional development sessions sponsored by the Texas Southmost College ( TSC ). Supports the values and institutional goals as defined in the College’s Strategic Plan. Working hours may include evenings, holidays or weekends depending on deadline requirements and special events. Performs other duties as assigned. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. #J-18808-Ljbffr Texas Southmost College