Social Media, Google PMax & Shopping Specialist for Automotive Dealers

Social Media, Google PMax & Shopping Specialist for Automotive Dealers Work Truck Solutions is the operating system for the commercial vehicle industry. While the retail auto market is saturated with software, the $130B+ commercial truck market was operating in the dark—until we turned on the lights. We are the only platform that connects the entire ecosystem: OEMs, upfitters, dealerships, and fleet buyers. By digitizing complex inventory data (chassis + upfits) and streamlining the supply chain, we don’t just help dealers sell trucks; we ensure American businesses get the mission-critical vehicles they need to work. We are a team of innovators, disruptors, and problem-solvers dedicated to one mission: removing the friction from the commercial vehicle industry. We are profitable, growing, and aggressively scaling our technology to remain the undisputed authority in this space. Job Overview: Work Truck Solutions is seeking a Commercial Dealer Marketing Specialist to join our Professional Services team. In this role, you'll be responsible for developing, executing, and scaling paid social media marketing campaigns, Google Performance Max (PMax), and Google Shopping campaigns for our commercial vehicle dealer base. You'll play a key role in driving process efficiencies and ensuring our customers get the best possible return on investment (ROI) from our BusinessBuilder and BusinessBuilder PLUS add-on marketing services. Responsibilities: Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling Successfully onboard and manage dealerships running Google Performance Max (PMax) for vehicle goals, Google Shopping, and Vehicle Listing Ads (VLAs) Identify and implement operational efficiency gains across campaign creation, monitoring, and customer reporting processes to help scale the BusinessBuilder programs. Continuously optimize Google PMax and Shopping campaigns by leveraging automation, asset groups, feed management, and audience signals to maximize dealer ROI. Organize, build, and efficiently scale well-structured campaigns, ad sets, and assets monthly using best practices for both Meta and Google platforms. Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals Must be able to both listen to customer needs/concerns and make recommendations Conduct in-depth analysis of social media marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions Perform regular reviews with customers to report results and identify opportunities for improvement Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization Stay up-to-date on the latest digital marketing trends and best practices Qualifications: Experience in paid social media marketing is required Deep expertise in Google Performance Max (PMax), Google Shopping, and feed-based advertising (like VLAs) is strongly preferred Experience either working at or directly with automotive dealerships is strongly preferred Proven track record of driving workflow efficiencies, utilizing bulk-editing tools, or scaling digital marketing operations across multiple accounts Familiarity with Google Merchant Center, Google Analytics 4 (GA4), and feed management best practices. Proven ability to create engaging and effective social media content Strong analytical skills with the ability to interpret and apply data insights Excellent communication and writing skills This is a customer-facing position that requires the ability to communicate effectively and professionally in online video meetings #J-18808-Ljbffr Work Truck Solutions, Inc.