Dealer Development Representative-Parts Business

Dealer Development Representative - Parts Business

The Dealer Development Representative reports to the Parts Sales Manager and is responsible for growing parts sales across Diamond Mowers' existing dealer network. This is a hunter-focused sales role that leverages outbound calls, email, virtual meetings, and relationship management to increase parts revenue, activate dealer locations, and expand Diamond's share of wallet within each dealership.

This individual serves as a trusted business partner to dealers, helping them maximize profitability through strategic inventory planning, stocking recommendations, parts promotions, and ongoing support. Success in this role comes from developing strong dealer relationships, identifying growth opportunities, and consistently driving revenue through proactive outreach.

The ultimate goal is to increase parts sales penetration across the dealer network, targeting parts sales to represent approximately 25% of a dealer's total Diamond business.

Key Responsibilities

Dealer Growth & Business Development

• Drive parts sales growth across an assigned portfolio of Diamond dealers through high-volume outbound calling, email communication, and virtual engagement.
• Develop and execute strategic account plans to increase dealer participation and parts purchasing activity.
• Re-engage inactive and low-volume dealer locations and convert them into active, recurring customers.
• Identify opportunities to increase parts sales penetration within existing dealer accounts.
• Help newly signed dealers establish and implement initial parts stocking programs.
• Build long-term relationships with dealer principals, parts managers, service managers, and sales teams.

Inventory & Parts Sales Management

• Analyze dealer purchasing trends and identify gaps, stocking opportunities, and product recommendations.
• Create and present stocking plans that align with dealer inventory needs, regional demand, and equipment populations.
• Recommend fast-moving, seasonal, wear, and service parts that improve dealer inventory turns and profitability.
• Promote annual parts programs, seasonal promotions, freight incentives, and stocking initiatives.
• Identify and execute upsell and cross-sell opportunities, including kits, wear components, and maintenance-related products.

Dealer Training & Support

• Serve as the primary point of contact for assigned dealers regarding Diamond parts programs and opportunities.
• Educate dealer personnel on Diamond products, parts applications, stocking strategies, and sales opportunities.
• Promote Diamond On Demand resources, marketing materials, technical support tools, and warranty programs.
• Demonstrate the value of Diamond's proprietary and captive parts offerings while helping dealers build long-term recurring revenue streams.
• Partner with Regional Sales Managers, Dealer Development Representatives, Customer Care, and internal teams to deliver a consistent dealer experience.

Performance & CRM Management

• Execute daily outbound call activities utilizing established contact and follow-up cadences.
• Maintain accurate account information, activity records, opportunities, and forecasting within Salesforce CRM.
• Track key performance indicators including:
  • Outbound calls and contacts
  • Dealer engagement activities
  • Stocking orders
  • Reactivated locations
  • Revenue growth
  • Promotion participation
• Provide regular reporting on account performance, dealer growth, and sales opportunities.
• Share competitive intelligence, market insights, dealer feedback, and product recommendations with Parts leadership.

Additional Responsibilities

• Participate in team meetings, call coaching sessions, product training, and sales development programs.
• Support Dealer Champion events, dealer training programs, trade shows, and promotional activities as needed.
• Maintain compliance with all company safety policies and procedures.
• Perform other duties as assigned.

What We Help Dealers Achieve

The Dealer Development Representative demonstrates how Diamond creates value for dealers through:

Profitability

• Competitive dealer pricing and margins.
• Increased service and parts revenue opportunities.
• Recurring revenue generated through strategic inventory stocking.

Availability & Speed

• Priority Parts programs.
• Fast, reliable shipping.
• Reduced customer downtime.

Exclusive Product Offering

• Proprietary Diamond parts available only through authorized Diamond dealers.
• Increased customer loyalty and retention.

Programs & Promotions

• Stocking incentives.
• Seasonal promotions.
• Freight programs.
• Annual parts planning opportunities.

Training & Support

• Product and parts education.
• Diamond On Demand resources.
• Technical support and warranty assistance.
• Marketing and sales support materials.

Long-Term Growth

• Expanded parts and service opportunities generated by Diamond's growing equipment population and product offerings.

Success Measures

Success in this position will be measured by:

• Growth in parts revenue across assigned accounts.
• Increase in parts sales as a percentage of total dealer business.
• Reactivation of dormant dealer locations.
• New dealer locations actively purchasing parts.
• Stocking orders and annual parts plans implemented.
• Dealer participation in promotional programs.
• Achievement of monthly, quarterly, and annual sales objectives.
• Consistent outbound activity that drives measurable business growth.

Qualifications

Required

• High School Diploma or GED.
• Minimum two (2) years of experience in B2B sales, inside sales, account management, or parts sales.
• Strong interpersonal, verbal, and written communication skills.
• Ability to analyze sales data, identify opportunities, and influence business decisions.
• Proficiency in Microsoft Office applications, including Excel, Word, and Outlook.
• Experience working with CRM systems; Salesforce experience preferred.
• Strong organizational skills with the ability to manage multiple priorities and accounts.
• Self-motivated, results-oriented, and accountable for achieving goals.

Preferred

• Associate's or Bachelor's degree in Business, Sales, Agriculture, Marketing, or a related field.
• Experience in agriculture, construction, turf, forestry, industrial equipment, or related industries.
• Dealer-side experience as a Parts Counter Representative, Parts Manager, Service Manager, or Equipment Sales Representative.
• Mechanical aptitude and the ability to quickly learn equipment applications and product offerings.
• Proven success achieving revenue, customer acquisition, or outbound sales goals.

Core Competencies

• Hunter mentality with a passion for prospecting and business development.
• Relationship building and account management skills.
• Business acumen with the ability to discuss margins, inventory turns, profitability, and operational performance.
• Problem-solving and consultative selling capabilities.
• Coachability and willingness to continuously learn and improve.

Location & Schedule

Location: 350 E. 60th Street
Schedule: Monday-Friday
Hours: 8:00 AM - 5:00 PM

Comprehensive benefits package available for full-time employees.

Diamond Mowers Core Values

Customer Focused

• Exceed internal and external customer expectations.
• Create value through exceptional service and partnership.
• Listen, engage with empathy, and contribute to customer success.

Accountability

• Honor commitments and take ownership of outcomes.
• Learn from challenges and continuously improve.
• Demonstrate integrity in every interaction.

Team Player

• Collaborate openly and effectively.
• Treat others with respect and professionalism.
• Support teammates in achieving shared goals.

Safety

• Prioritize safety in every decision and action.
• Promote a culture of awareness, prevention, and responsibility.

Grit

• Demonstrate determination, resilience, and persistence.
• Embrace challenges and pursue excellence.
• Stay focused on results despite obstacles.

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.