Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager is responsible for driving BFS Americas growth marketing strategy and commercial outcomes through integrated, data-driven marketing programs that generate measurable pipeline impact across residential and commercial building systems verticals.

This role owns the development and execution of the omnichannel go-to-market strategy, including campaign planning, paid media, SEO, content strategy, and demand generation initiatives designed to increase MQL quality, marketing-sourced pipeline contribution, and campaign ROI.

The Growth Marketing Manager serves as a key connector across Product Marketing Management (PMM), Trade Marketing, and Commercial teams to ensure campaign alignment, execution consistency, and measurable business impact. This role also leads the day-to-day management and development of the growth marketing team, content, social media, and design, while stewarding marketing investments against commercial performance objectives.

This role is considered a HYBRID position with periodic onsite work at our headquarters in Apple Valley, Minnesota.

Growth Strategy & Commercial Performance

• Own BFS Americas growth marketing strategy and commercial outcomes across residential and commercial building systems verticals.
• Develop and execute omnichannel go to market plans that drive MQL volume and quality, marketing-sourced pipeline contribution, and measurable campaign ROI.
• Align growth marketing initiatives to commercial priorities and customer acquisition objectives.
• Monitor campaign effectiveness and continuously optimize programs based on business performance metrics and pipeline contribution.

Cross-Functional Campaign Leadership

• Serve as the primary connector between Growth Marketing, PMM, and Trade Marketing teams.
• Lead the bi-weekly campaign planning and execution process with PMMs to translate approved messaging into executable campaign plans.
• Partner with Trade Marketing to ensure campaigns are effectively activated at the regional level and aligned to sales priorities.
• Drive operational alignment across stakeholders to improve campaign consistency, visibility, and execution effectiveness.

Team Leadership & Operational Management

• Manage and develop the Growth Marketing team, including workload prioritization, campaign execution, coaching, and day-to-day direction.
• Ensure alignment between campaign calendars, business priorities, and team execution capacity.
• Foster a culture of accountability, collaboration, continuous improvement, and performance ownership.
• Support team development through clear expectations, feedback, and performance management.

Budget Management & Performance Reporting

• Own growth marketing budget management and performance reporting processes.
• Manage spend allocation across campaigns, digital channels, and growth initiatives.
• Track marketing-influenced revenue, marketing-sourced pipeline, campaign ROI, and cost efficiency metrics monthly.
• Present growth marketing performance and pipeline contribution insights to leadership during quarterly commercial reviews.

Collaboration

• Builds and maintain productive relationships with key stakeholders and effectively influence at all levels across the organization. Partner with marketing, sales, finance, supply chain and customer service to ensure cross-functional input and alignment.

What Will You Need?

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field required.
• 7+ years of progressive experience in growth marketing, demand generation, digital marketing, or integrated campaign management within a B2B or Agency environment.
• Demonstrated experience developing and executing omnichannel marketing strategies that drive measurable commercial outcomes, including pipeline contribution, MQL growth, and campaign ROI.
• Strong understanding of demand generation strategy, paid media, SEO, content marketing, lead nurturing, and digital customer journey optimization.
• Proven experience managing paid media programs across paid search, paid social, display advertising, trade media, and programmatic channels.
• Experience developing content strategies aligned to buyer journey stages, customer segmentation, and conversion objectives.
• Strong analytical capabilities with experience leveraging marketing performance data to drive optimization and business decisions.
• Experience managing and optimizing marketing budgets with accountability for ROI, cost-per-MQL, and marketing-influenced revenue metrics.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or equivalent systems.
• Experience utilizing analytics and reporting tools such as Google Analytics, Power BI, Tableau, or similar platforms to measure campaign effectiveness and business impact.
• Proven ability to lead cross-functional initiatives and collaborate effectively with Product Marketing, Sales, Commercial, and Field Marketing teams.
• Prior experience managing and developing direct reports within a fast-paced, performance-driven marketing environment.
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Excellent communication and presentation skills with the ability to translate complex performance data into actionable business insights for leadership.
• Manufacturing, building products, industrial, or contractor/distributor channel experience preferred.
• Experience supporting both residential and commercial verticals preferred.

What Will You Get?

• Best-in-class health benefits (medical, dental, vision)
• 160 hours paid time off (combination of PTO and Employee Safe and Sick Time accruals- MN Based Employees)
• For more information:

Disclaimers

Applicable to US job postings only (not Canada): The expected compensation range for this position is $88,298-$132,447/year. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience. Internal equity among current employees will also be considered. Please note that this range represents the full base salary wage for the role and hiring at or near the top of the range is uncommon to ensure room for future pay advancement.

Uponor is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.